Media Planning/Buying Supervisor

4 weeks ago


Toronto ON, Canada INNOCEAN Canada Full time

Are you a dynamic individual, fueled by data-driven insights and committed to crafting influential digital media strategies? Do you excel in environments that prioritize results, propelled by your passion for data and your knack for strategic planning and innovation? If you're someone who relishes the art of developing impactful digital media plans and showcases innate leadership skills to drive success through forward-thinking strategies, then this opportunity is tailor-made for you
Core Responsibilities
The Digital Media Supervisor will oversee the Digital Planning team, leading the implementation of digital campaigns. Responsibilities include formulating and executing strategies, researching, and creating media plans, and conducting post-campaign reporting and analytics. This role involves day-to-day management of digital campaigns, ensuring effective execution, and optimizing to the overall success of the campaign.
What your typical day will look like:

Develop strategic digital media plans and campaign management (Paid Display, Paid Video, Paid Social)
Data driven - ability to read and tell stories with data
Lead, mentor and foster teamwork
Support the Digital Media team with day-to-day tasks
Client management on Hyundai and Genesis account
Optimize internal process for better function and flow
Cross-Team Liaison: Act as a liaison between various internal teams including Account Management, Ad Operations, Programmatic, Buying, and Finance, facilitating seamless communication and collaboration
What makes you stand out:

Proven experience in digital media planning and campaign management, with a strong understanding of Paid Display, Paid Video, and Paid Social channels.
Platform & media tools experience required (Campaign Manager 360, Google Analytics ComScore etc.)
Knowledge of executing campaigns in Facebook Ads Manager, Tik Tok Manager an asset
Proficient with numbers and spreadsheet management; strong working knowledge of PowerPoint and Excel
Excellent time management, project management, and overall organizational skills
Ability to identify growth opportunities in campaigns
Enthusiastic, self-motivated, and collaborative, with exceptional communication skills (both written and oral)
Ability to establish productive relationships with people at all levels
Ability to work as part of a team and independently
What you bring:

~5+ years in media agency experience
~ College Degree in Advertising or Data Analytics, is an asset
~ Knowledge of the media industry and how agencies operate required

What you’ll love about working at INNOCEAN Canada:

~ People-first and Inclusive of all – we’re proud to be recognized by ‘Great Places to Work’ - three years in a row and counting – overall, as well as for youth, inclusion, and as a Best Place to Work for Women.


~ Flexible hybrid work set up, with an awesome space at King Street West for collaboration and team get-togethers.


~ Generous time off plus an end of year winter break equals time well taken; our people also get extra days off when they reach key work milestones


~ Your Wellbeing is all-important. Our comprehensive plan covers insurance must-haves and nice to haves from full benefits coverage and flex spending account for additional $$$, to RRSP’s confidential individual counselling, and paid personal days for you to take care of you.


~ Coaching and mentorship in your day-to-day to fuel your growth.

Closing statement:

INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.



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