The Manager, Digital Messaging Manager

2 weeks ago

Old Toronto, Canada LanceSoft Full time

Pay range: CAD 30 - 40/hr on T4


Title: The Manager, Digital Messaging Manager

Location: Toronto, Ontario, Canada

Duration: 12 months


Job Description:

Location Address: 100 Yonge Street 5th Floor (100Y-5) – hybrid (once a week onsite)

Contract Duration: 1 year with Possibility of extension & conversion to FTE

Number of Positions: 1

Schedule Hours: 8:30 am-5 pm Monday-Friday (No overtime)


Story Behind the Need:

Business group: Digital Marketing. We Support all Marketing initiatives for the bank.


The Manager, Digital Messaging Manager is responsible for the timely delivery of all marketing related communications within the Authenticated Channels (Mobile Banking, client Online, ABM) and the Email channel. Working alongside the Campaign Execution team, and supporting the Journey Managers, this role brings together the full set of assets (creative and content) necessary to launch digital campaigns. Contributes to the overall success of Marketing ensuring specific individual goals, plans, and initiatives are executed/delivered in support of the team’s business strategies and objectives. Ensures all activities conducted to comply with governing regulations, internal policies and procedures.


Dimensions:

  1. Designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs.
  2. Ensure best practices and global standards are implemented and followed in the global digital technologies and email deployments and develop and track global benchmarks and goals to measure performance.

Candidate Value Proposition:

The successful candidate will be exposed to several different teams offering them many developmental opportunities.


Typical Day in Role:

  1. Supports the Journey Managers with all activities related to digital campaigns, publishing, digital user experiences, and digital sales.
  2. Assists the Campaign Enablement team with investigating any pre-production or post-production errors or issues.
  3. Monitor and ensure compliance with relevant CASL, anti-spam and privacy regulations.
  4. Work with channel partners to find opportunities for collaboration and optimization, including retargeting, deep-linking, and optimization of campaigns for an omnichannel experience.
  5. Partner with Analytics, Data Science and Marketing Science to provide full-funnel channel measurement, including integrations of lower-funnel data sources like Adobe Analytics and Authenticated channel metrics.
  6. Make recommendations based on key learnings for channel optimizations, including email triggers, resolving customer pain points, and the integration of new vendors and omnichannel opportunities.
  7. Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
  8. Champions a high-performance environment and demonstrates a commitment to the bank's values: accountability, passion, integrity and respect.
  9. Delivers results in accordance to the bank's behavioral competencies.
  10. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  11. Directs day-to-day activities in a manner consistent with the Bank’s risk culture and relevant risk appetite statement and limits.
  12. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
  13. Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with the bank’s Values, its Code of Conduct, and the Global Sales Principles while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
  14. Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment.
  15. Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.

Candidate Requirements/Must Have Skills:

  1. 3+ years’ experience with digital marketing platforms such as Responsys, Adobe Campaign, Salesforce Marketing Cloud, Adobe Experience Manager, and Adobe Journey Optimizer (1 or 2)
  2. 3+ years’ experience in leading and coaching a high-performing team
  3. 2+ years of experience with an email platform migration
  4. 1 year of experience with Adobe Analytics
  5. 2+ years of experience working with Microsoft Office products (Excel, PowerPoint, Word and Sharepoint)

Nice-To-Have Skills:

French and/or Spanish language skills are preferred.


Soft Skills Required:

  1. Fluent written and spoken English
  2. Sound business and technical acumen, with demonstrated agility in learning and ability to quickly become comfortable with unfamiliar businesses areas or technologies.
  3. Proven ability to work both independently and within a team environment.
  4. The incumbent must be diplomatic, flexible, with a positive, mature attitude, and the ability to remain calm under pressure and to deliver under tight timelines.
  5. Must also be proactive and creative, with a strong, proven ability to plan and manage competing priorities, as well as ability to recognize and appropriately handle sensitive and confidential information.
  6. Excellent communication (presentation skills, verbal and written).
  7. Excellent stakeholder management and influencing/negotiation skills, capable of balancing multiple perspectives, effective at all levels.
  8. Enthusiastic team player who has an exceptionally keen eye for detail.
  9. Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels.
  10. Ability to analyze results to help make informed decisions and program enhancements over time.
  11. High level of professionalism, and ability to work calmly in difficult and high-pressure situations.
  12. Excellent verbal and written communication skills.
  13. Data-minded but with an eye for aesthetics.
  14. Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.

Best vs. Average Candidate:

The best candidate is someone with all the must-have skills and experience with Responsys and Adobe Journey Optimizer.


Candidate Review & Selection:

1 round

1st – HM and Project Manager – 30 -45 mins – MS Teams Video – Get to know the person, previous experience, and expectations of the role.

#J-18808-Ljbffr

  • Digital Messaging Specialist

    2 months ago

    Old Toronto, Canada Loblaw Digital Full time

    Digital Messaging SpecialistJob descriptionAt Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and...

  • Digital Messaging Specialist

    3 weeks ago

    Old Toronto, Canada Loblaw Digital Full time

    Digital Messaging SpecialistJob descriptionAt Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and...

  • Digital Messaging Specialist

    2 months ago

    Old Toronto, Canada Loblaw Digital Full time

    Digital Messaging SpecialistJob descriptionAt Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and...

  • Digital Messaging Specialist

    4 weeks ago

    Old Toronto, Ontario, CA Loblaw Digital Full time

    Digital Messaging SpecialistJob descriptionAt Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and...

  • Digital Messaging Manager

    4 days ago

    Old Toronto, Ontario, Canada Nexus Systems Group Inc. Full time

    About the RoleWe are seeking a highly skilled Digital Messaging Manager to join our team at Nexus Systems Group Inc. as a key member of our digital marketing team. The successful candidate will be responsible for supporting the Journey Managers with all activities related to digital campaigns, publishing, digital user experiences, and digital sales.Key...

  • Digital Messaging Manager

    4 days ago

    Old Toronto, Ontario, Canada Nexus Systems Group Inc. Full time

    About the RoleWe are seeking a highly skilled Digital Messaging Manager to join our team at Nexus Systems Group Inc. as a key member of our digital marketing team. The successful candidate will be responsible for supporting the Journey Managers with all activities related to digital campaigns, publishing, digital user experiences, and digital sales.Key...

  • Marketing Manager

    2 days ago

    Old Toronto, Ontario, Canada ProViso Staffing Full time

    About the RoleWe are seeking a highly skilled Marketing Manager - Digital Messaging Specialist to join our team at ProViso Staffing. As a key member of our marketing team, you will be responsible for designing, developing, and executing digital marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesDevelop and implement...

  • Marketing Manager

    2 days ago

    Old Toronto, Ontario, Canada ProViso Staffing Full time

    About the RoleWe are seeking a highly skilled Marketing Manager - Digital Messaging Specialist to join our team at ProViso Staffing. As a key member of our marketing team, you will be responsible for designing, developing, and executing digital marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesDevelop and implement...

  • Marketing Manager – Digital Messaging

    2 days ago

    Old Toronto, Canada ProViso Staffing Full time

    Story Behind the Need: Business group: CB Marketing and Digital Growth - Business line does marketing for retail and global business banking.The Manager, Digital Messaging & Campaign Execution is responsible for designing, developing and executing on all digital advertising and customer communications within the Authenticated Channels (Mobile Banking,...

  • Manager, Digital Messaging Manager

    2 weeks ago

    Old Toronto, Canada Nexus Systems Group Inc. Full time

    Location Address: Toronto – hybrid (once a week onsite)Contract Duration: 1 year with Possibility of extension & conversion to FTENumber of Positions: 1Schedule Hours: 8:30 am-5 pm Monday-Friday (No overtime)Reason: supportCandidate Value Proposition:The successful candidate will be exposed to several different teams offering them many developmental...

  • Manager, Digital Messaging Manager

    2 weeks ago

    Old Toronto, Canada Nexus Systems Group Inc. Full time

    Location Address: Toronto – hybrid (once a week onsite)Contract Duration: 1 year with Possibility of extension & conversion to FTENumber of Positions: 1Schedule Hours: 8:30 am-5 pm Monday-Friday (No overtime)Reason: supportCandidate Value Proposition:The successful candidate will be exposed to several different teams offering them many developmental...

  • Digital Experience Strategy Manager

    3 weeks ago

    Old Toronto, Ontario, Canada Loblaw Digital Full time

    About Loblaw DigitalLoblaw Digital is at the forefront of creating exceptional online shopping experiences for Canadians. Our mission is to innovate and enhance the digital landscape of retail, ensuring our customers have access to the best services available. We are a dynamic and collaborative team dedicated to transforming the eCommerce experience across...

  • Digital Experience Strategy Manager

    3 weeks ago

    Old Toronto, Ontario, Canada Loblaw Digital Full time

    About Loblaw DigitalAt Loblaw Digital, we recognize that our customers have high expectations. Our mission is to create innovative online shopping experiences and impactful applications that enhance the lives of Canadians. As the team responsible for the online operations of Canada's leading retailer, we are based in a dynamic environment where collaboration...

  • Digital Experience Strategy Manager

    3 weeks ago

    Old Toronto, Ontario, Canada Loblaw Digital Full time

    About Loblaw DigitalAt Loblaw Digital, we are committed to delivering exceptional online shopping experiences. Our mission is to innovate and enhance the digital landscape for consumers across Canada. As the driving force behind the online operations of Canada's leading retailer, we are dedicated to transforming how Canadians shop through cutting-edge...

  • Manager, Digital Analytics Implementation

    2 months ago

    Old Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Manager, Digital Analytics Implementation

    2 months ago

    Old Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Manager, Digital Experience Strategy

    1 month ago

    Old Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Manager, Digital Experience Strategy

    1 month ago

    Old Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Manager, Digital Experience Strategy

    1 month ago

    Old Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Manager, Digital Experience Strategy

    3 weeks ago

    Old Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...