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Senior Marketing Specialist

1 month ago

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Are you an enthusiastic marketer excited by the opportunity to drive awareness for technology solutions in the public transit industry? Do you have experience managing successful strategic marketing programs? Do you want to work with a collaborative (and fun) team? This role may be for you
We are looking for a Senior Marketing Specialist to join our Trapeze Mobility Planning and Scheduling (MPS) team. This role will support the ideation and execution of strategic marketing programs to drive awareness of Trapeze MPS solutions in the market.

The successful candidate will be self-motivated with exceptional verbal and written skills, prior track record of executing on successful marketing campaigns, and a can-do, willing to learn attitude.

As part of a creative, energetic, and passionate team, you will:
Play a vital role in the Trapeze MPS marketing team, developing and recommending strategic marketing programs, overseeing them from ideation and development through to reporting
Support the creation of compelling and targeted marketing content, including emails, blog posts, web content, and case studies
Analyze marketing campaign performance and provide actionable insights to improve ROI
Manage and optimize multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising
Work collaboratively with other members of the Marketing, Product and Sales teams to align marketing programs with cross-departmental objectives

REQUIREMENTS
~ Bachelor’s degree, preferably in Marketing or Business
~3-5 years of prior B2B/B2G marketing experience
~ Proven track record of launching successful marketing programs resulting in positive return on investment
~ Proven skills in managing and executing multiple projects simultaneously
~ Bachelor’s degree, preferably in Marketing or Business
~ Experience with marketing automation systems is preferred (Marketo)


PERSONAL ATTRIBUTES
Strong writing skills, the ability to convey messages in a compelling way
Strong analytical skills and experience with marketing analytics
Passionate about marketing, with a high level of creativity
Excellent people skills, ability to collaborate with key stakeholders
Superior verbal communication and presenting skills
Thrives in an agile, fast-paced environment