Associate Director, Customer

3 weeks ago

Old Toronto, Canada Kraft Heinz Company Full time
Associate Director, Customer & Channel Marketing - Away From Home

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits and perks, DCPP, VRSP, and TFSA, Business Resource Groups (BRGs) to help foster diversity, inclusion and belonging for all employees and an industry-leading total rewards package that emphasizes a high discretionary bonus.

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Associate Director, Customer & Channel Marketing - Away From Home (AFH) at a glance...

As Associate Director, Customer & Channel Marketing at Kraft Heinz Canada, you will lead and execute channel marketing plans as well as support the strategic development of Away From Home (AFH) priorities.

The AFH Customer & Channel Marketing structure manages brands and opportunities through commercial contract renewals, RFPs and commercialization of new products. This position will lead the Retail Meal Solution (RMS), C-Store and Emerging Chains as well as manage two direct reports leading the Commercial (QSR/FSR) and Non-Commercial vertical channel & regional chains. The Associate Director position will directly impact and influence the growth and profitability of our priority AFH customers such as Tim Hortons, Loblaws, RECIPE, Sobeys, ARAMARK, Compass & emerging chains.

The Associate Director will work closely with Category Marketing, Sales and Customer teams to execute innovation and Brand programming. This position will participate in the development of channel focused strategies and marketing plans, aid in the development of total customer plans and lead the execution of the annual business plans to achieve both 1YP & 3YP objectives.

What's on the menu?
  • Deliver KPIs: Net Sales Volume (NSV), Contribution Margin (CMA), Whitespace, Market Share and Brand Impressions
  • Prioritize Whitespace pipeline (existing and new products) while determining financial, resources required and alignment to timeline by cross functional teams
  • Develop and execute the relevant channel strategy to support the overall AFH priorities
  • Manage total business strategy integrating category and customer needs to deliver against short and long-term growth opportunities including Business Reviews & Strategic Plans
  • Lead the insights agenda for the channel that will unlock growth by delivering new and incremental menu occasions across dayparts
  • Develop marketing tools that are channel/customer specific to drive core brand growth
  • Build a strong internal and external network within Culinary, Insights, Marketing and Sales to build trust, develop an understanding of business drivers and act with urgency against priorities for the channel customer
  • Effectively support strong execution against category channel plans to meet key business targets (net sales, distribution, etc.)
  • Drive volume opportunities on core categories with key host foods
  • Build consumer facing branded partnerships with key customers across focus channels
  • Execute the branded innovation pipeline with target customers and drive value into the innovation pipeline with opportunity identification and early customer feedback
Recipe for Success - apply now if this sounds like you
  • Knowledge of Foodservice/AFH Industry
  • Account Management experience an asset
  • Completed Bachelor’s / Masters degree an asset
  • Category / Brand ownership experience
  • People manager experience
  • Demonstrated leadership, drive for results and superior execution
  • Superior communication skills, including verbal, written and presentation
  • Good communication and interpersonal skills working with many levels within the Kraft Heinz organization
  • Solid analytical, problem solving skills & financial skill set
  • Proven project management skills
  • Ability to identify and develop innovative ideas, understand brand strategies and business solutions
Location(s)

Toronto - Queen's Quay - Headquarters

Kraft Heinz is an Equal Opportunity Employer.

In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NATAI@kraftheinz.com for assistance.

ABOUT US

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry.

WHY US

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.

INCLUSION MATTERS TO US

Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.

  • Hiring and growing talent from diverse backgrounds and perspectives.
  • Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities.
  • Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.
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