Marketing Automation Executive – Calgary, Alberta

3 weeks ago

Calgary, Canada Teknol Inc Full time

Teknol was founded as a provider-centric solutions company that builds better business solutions for growing businesses. Our approach blends cutting-edge technology and robust security measures with unwavering customer support. Teknol specializes in aiding businesses in shaping their brand identities and delivering comprehensive digital solutions, encompassing areas such as social media marketing, website optimization, and graphic design.

Job Description:

We are seeking an Intern Marketing Automation Executive with a background in developing and executing marketing automation strategies, integrating systems across platforms, and configuring marketing automation funnels. The selected candidate will be accountable for formulating and implementing marketing automation strategies that align with client goals and objectives.

Responsibilities:

  • Develop and implement effective marketing automation strategies, including lead generation and lead nurturing campaigns
  • Create and manage marketing automation funnels and sequences
  • Set up cross-platform integrations between systems such as CRM, email marketing, and social media platforms
  • Monitor and analyze marketing automation metrics to continuously improve performance
  • Keep up-to-date with the latest marketing automation trends and technologies
  • Write and maintain technical documentation
  • Work with cross-functional teams to ensure marketing automation strategies align with overall marketing strategies

Requirements:

  • 3+ years of experience in marketing automation, including lead generation and lead nurturing campaigns
  • Strong knowledge of marketing automation strategies and best practices
  • Experience in setting up cross-platform integrations between systems such as CRM, email marketing, and social media platforms
  • Excellent communication and teamwork skills
  • Strong problem-solving and analytical skills
  • Good understanding of Agile development methodologies
  • Bachelor’s degree in Marketing, Business, or a related field

Education and Certifications:

  • Professional certifications in marketing automation (e.g. Hubspot Inbound Marketing Certification, Marketo Certified Expert, etc.)

If you meet the above requirements and want to be a part of a dynamic team, please submit your resume and cover letter. We offer a competitive salary package and benefits package.

Job Category: Marketing and Communications

Job Type: Full Time

Job Location: Calgary - Alberta

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