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Senior Marketing Specialist, Industry Partner and B2B Marketing

3 months ago

High River, Canada ASUS Full time

Description:

Reporting to the Marketing Director, the Senior Marketing Specialist, Industry Partner and B2B Marketing will play a key role in growing the ASUS business in Canada for B2B related and Silicon Valley partner co-operative communication. They will be tasked with B2B marketing strategy operation and collaborate with cross-team for execution through the product launch. The Senior Marketing Specialist will also play a critical role in managing all vendor related funding and budget planning/execution and need to communicate internally with different marketing function team as well as externally with partner alliance for best execution regarding B2B marketing and Partner co-marketing.

Responsibilities

  • Plans and executes B2B marketing/ Partner strategy according to business objectives and ROI
  • Develops, communicates, and implements winning go-to-market plans for B2B product in Canada
  • Coordinates with the Global Marketing Controller Team at ASUS HQ for vendor funding/budgeting alignment.
  • Acts as the expert on the local markets, opportunities in terms of positioning and launch strategies, and competition.
  • Analyzes consumer, competitor and product category trends and insights, making recommendations based on that analysis for Commercial business and partner co-op.
  • Liaises with ASUS team members and various business partners to ensure ASUS creative is compliant with partner funding requirements.
  • In charge of marketing budget planning for partner funding and working with the accounting team to manage and process vendor invoices.

Qualifications:

  • Bachelor's Degree in a related field
  • 2-5 years of marketing experience working in a fast-paced marketing environment.
  • Experience in consumer electronics or PC industry is a plus
  • Ability to work independently and set priorities while being a team player
  • A clear understanding of brand marketing strategy and marketing tactics for B2B and Partner marketing.
  • Team player with ability to collaborate effectively with various stakeholders and build business partnerships
  • Well-developed analytical skills and the ability to grasp and explain complex situations and issues
  • Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
  • Strong with numbers, accounting or finance background is a plus.
  • Detail-oriented and excellent attention to detail
  • Positive, results-oriented attitude and a love of learning new things
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