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Marketing Coordinator/Manager

1 month ago

Vancouver, Canada LōD by Lincoin Technologies Inc. Full time

About LōD:
We connect energy markets with high-performance computing. Serving a broad range of compute such as AI, Bitcoin mining and encryption; LōD allows high-performance computing operators to optimize their energy procurement strategy and earn revenue from their compute power.

Who You Are:

Experienced Marketer : With 3+ years of experience in Product Marketing, Growth Marketing or Product Management within B2B or SaaS you have a strong background in startups or growth-stage companies. Your experience allows you to execute effective marketing strategies and enhance product adoption.

Data-Driven and Customer-Centric : You excel at using data to deeply understand and address customer needs, driving your decisions and strategies in a fast-evolving market. Your insights ensure products meet and exceed the industry's nuanced demands.

Communicator : Excellent communication and copy writing skills. Ability to communicate with potential customers, potential leads, and collaborate with internal team to come up with creative content and marketing strategies.

Adaptable and Resilient : Quick to learn and thrive in dynamic environments, you embrace challenges and change, viewing them as opportunities to grow and excel.

This Role Might Not Be For You If:
You prefer a predictable, structured work environment.
You are uncomfortable with frequent changes, collaborative settings, or direct feedback.
You lack resilience or a passion for driving innovation in business finance platforms.

Responsibilities :

Basic Requirements:
- Experience in B2B or SAAS Startup Environment
- Familiar with managing and creating pages using CMS such as Wordpress
- Ability to collaborate and coordinate with internal team on small-scale projects
- Develop and modify on-site and off-site SEO strategies to enhance online presence.
- Automate and deploy targeted email marketing campaigns
- Support and provide direction to graphic design team
- Experience working with remote teams in various time zones
- Plan and coordinate tradeshows and content scheduled for LinkedIn and Twitter
- Copywriting experience with writing blog posts, newsletter and press releases
- Create, optimize, and monitor the effectiveness of content across various channels.
- Assist in the development and execution of marketing campaigns to boost awareness and engagement.
- Design and support marketing materials such as presentations, emails, flyers, etc

Nice To Haves:
- Experience with Bitcoin Mining, Energy management, AI/Cloud Computing, IT Networks or similar fields.
- Content Idea Generation and Content Creation for LinkedIn and Twitter
- Familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop), video editing, and project management tools like Monday.com
- Experience with creating and optimizing Google Ads, and Meta Ads.

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