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Sr. Analyst, Marketing Automation and Email

3 months ago

Old Toronto, Canada Fairstone Financial Inc. Full time
Sr. Analyst, Marketing Automation and Email

At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.

Be part of our talented and growing team We are currently looking for a Senior Analyst, Marketing (Automation and Email), to join our team, reporting to the Director, Digital Marketing.

As a Senior Analyst, Marketing (Automation and Email) will play a crucial role in driving customer engagement and retention across our diverse portfolio, including Fairstone Bank, Fairstone, EdenPark, and Fig. In this role, you will be responsible for executing day-to-day Marketing Automation operations, including promotional email campaigns, campaign measurement, and reporting. You will stay abreast of industry trends and collaborate with internal partners to enhance and optimize campaign performance. The ideal candidate is a data-driven analytical thinker with a proven track record of successful email campaigns.

WHAT WILL YOU WORK ON?

  • Execute Marketing Automation strategies and tactics to drive customer acquisition through cross-selling and retention
  • Build and execute promotional email campaigns and customer lifecycle journeys, identify opportunities for optimization, including customer segmentation strategies
  • Implement A/B testing strategies to enhance campaign performance
  • Conduct thorough testing and QA for all marketing automation and email campaign activities
  • Collaborate with the Analytics team to implement personalization strategies, tailoring customer interactions based on preferences and behaviour
  • Evaluate program performance, analyze reports, and identify trends and opportunities to optimize customer engagement
  • Troubleshoot and resolve delivery issues with internal and external teams
  • Assists the Marketing Automation specialist in developing new experiences and customer journeys
  • Co-own prioritization planning for new requests and maintain ongoing documentation processes as business needs evolve
  • Create and deliver reports on email marketing initiatives to key stakeholders
  • Regularly identify and incorporate trends and best practices from leading brands to benefit Fairstone’s growth
  • Cross-functionally coordinate with Creative, Content, Brand, Product, Analytics and other departments as needed

WHO ARE WE LOOKING FOR

  • Bachelor’s degree or College diploma in Marketing, Business, or related field
  • 2+ years of experience in digital marketing, with a proven track record of executing successful marketing automation and email campaigns
  • Experience with Braze platform preferred
  • Familiarity with HTML, CSS and Liquid Syntax is a plus
  • Experience in planning and executing customer journey maps, tracks, and triggers
  • Excellent project management and organizational skills, with the ability to manage multiple projects and tight deadlines independently while ensuring accuracy, efficiency and quality
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong analytical skills, attention to detail, solid business acumen, and effective problem-solving abilities
  • Superior oral and written communication skills
  • Financial services industry background is an asset
  • French language skills are an asset
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