Content Marketing Manager

3 weeks ago

Ottawa, Canada FRAMOS Full time

**ABOUT THE ROLE**:
Are you a technology enthusiast with a strong background in B2B content marketing looking to make your next move?
We are FRAMOS, an international product-driven technology company of more than 180 amazing people from all over the world. We are looking for a Content Marketing Manager who is responsible for planning, developing, implementing and monitoring of the overall company's content strategy focused to achieve business targets.
Reporting directly to the Marketing Director, you will work in a team of Marketing experts based in Europe and Northern America.

**Responsibilities**:

- You will collaborate with the product management, sales, support and other key stakeholders to develop a comprehensive content strategy that aligns with the company's objectives, target audience, and industry trends
- You will develop and execute lead nurturing campaigns using content assets to guide prospects through the sales funnel and craft targeted content that addresses their specific challenges and positions the company as a trusted advisor
- You will monitor key metrics, such as engagement rates, lead generation, conversion rates, and customer acquisition costs and use data-driven insights to optimize content strategies and continually improve results
- You will conduct keyword research, optimize meta tags, and implement SEO strategies to improve content rankings and organic traffic
- You will collaborate with the sales team to create content that supports the sales process, such as sales collateral, product sheets, presentations, and FAQs and ensure that the content effectively communicates the value proposition and addresses common customer objections

The role can be based in Germany, Croatia or Canada (East coast only). You can either work remotely - or from one of our offices in Munich, Zagreb or Ottawa.

**YOUR PROFILE**:
As our Content Marketing Manager, you have a passion about our product and target industry. You want to work your way deeply into our customer’s world and derive relevant content from this.
- You have gained experience in a content marketing role, ideally in a B2B hi-tech industry.
- You have excellent written and verbal communication skills in English, any other language is beneficial.
- You have an understanding of SEO best practices and keyword research tools
- You have hands on experience in data analysis tools (GA, GSC) and experience in tracking performance & reporting on the content success
- You have project management and strong interpersonal skills and an ability to collaborate across teams and departments

**About us**:

- More than 180 FRAMOS employees world-wide are passionate about the unlimited potential of imaging and help customers achieve the optimum results from every possible scenario. FRAMOS drives and ensures the entire product development journey. This journey starts with the careful selection of imaging components, like image sensors, lenses, through various 3D technologies, to custom development tailored to individual needs and time frames. FRAMOS listens and understands customer challenges. With innovative solutions FRAMOS ensures successful project outcomes and develops long-term customer relations.

OUR CORE VALUES:
PASSION
- We strive to be the best at everything we do.
- We want to learn something new every day.
- We listen, reflect and understand.
- We go the extra mile.
- INNOVATION
- We constantly improve.
- We are comfortable proposing unconventional solutions.
- We develop ourselves personally and professionally.

TEAM SPIRIT
- We take care of each other.
- We give and accept help.
- We give feedback only on behaviour not on people.
- FAIL FORWARD
- We try, fail, learn and apply.
- CUSTOMER 1ST
- We are passionate about putting our customers at the center of everything we do.
- We value internal customers just as much as external ones.

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