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Marketing Assistant/Specialist

3 months ago

Bathurst, Canada Ampcus Inc Full time

Job Description: Marketing Specialist II
The WW Business team is seeking an experienced Marketing Specialist to produce comprehensive marketing strategies to drive adoption of value-added features, collaborating with Product and Tech owners to drive efficiency and incremental engagement. You will be responsible for the customer segmentation and communication strategy, partnering closely with Business Owners and Tech to scale your programs globally across owned channels like Email, Push, and Onsite Placements. The role will accomplish this through gleaning valuable trends through data analysis, mapping the customer journey, defining customer segmentation, ideating a marketing plan to deliver success against these customer segments and phases, building a testing roadmap, defining benchmarking the appropriate KPIs, and executing the test-and-scale strategy globally. You will have a keen understanding of prioritization and project management, ensuring on-time delivery of our most impactful programs based on estimated impact towards KPIs.

Responsibilities/Duties:
• Accelerate adoption of core features among Business Customers leveraging new and existing marketing channels
• Drive the creation and implementation of new automated email programs worldwide, working with local teams and translation services to automate and scale.
• Develop robust A/B and MVT testing programs to optimize adoption
• Reporting on progress against goals and relevant email metrics to senior management, both verbally and in written business reviews.
• Assist in the development of the vision and strategy for feature adoption roadmap, as well as forecasting marketing-attributed adoption
• Creative asset production (in partnership with a dedicated design team)
• Editing (XML, HTML) and publishing content to site via CMS

Basic Qualifications:
• Bachelor’s Degree in business or marketing or other relevant areas
• Experience with marketing strategy, including engagement, conversion, and promotions
• 5+ years relevant work experience in marketing, and/or digital/high-technology e-commerce companies/products
• Experience in analyzing channel data across consumer segments, and drawing recommendations
• Experience writing customer-facing content that is on-brand and relevant to the customer experience
• Experience in managing projects across multiple teams and functions e.g. tech, legal, finance, design.
• 4+ years of experience designing and executing digital marketing campaigns, including email, on-device/mobile, and/or display
• Proficiency with Content Management Systems and ability to edit basic HTML and XML
• 1+ years experience using SQL and similar queries to analyze data.
• Must be comfortable with Excel and capable of manipulating data in order to perform both high level and more granular analysis.
• Strong written and verbal communication skills, with proven experience in coordinating teams and communicating to senior management

Preferred Qualifications:
• Experience managing large scale email marketing and onsite marketing programs across multiple geographies
• Experience with A/B or multivariate testing
• Experience with customer segmentation, profiling, and targeting, particularly in the B2B space.
• Proficiency with analytics tools and web traffic reporting
• Have relentlessly high standards and a high attention to detail.
• Ability to conceptualize, scope, and execute projects to strict deadlines
• Confident, self-motivated individual with strong, demonstrable bias for action
• Proven ability to deliver results and prioritize tasks in a fast-moving, dynamic environment
• Experience of working with tech teams on scaling marketing solutions.

Top 3 must-have hard skills:

· 5+ years relevant work experience in marketing, and/or digital/high-technology e-commerce companies/products

· Experience in analyzing channel data across consumer segments, and drawing recommendations

· 1+ years’ experience using SQL and similar queries to analyze data

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