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Customer Marketing Manager

3 months ago

Vancouver, Canada T-Net British Columbia Full time

We are currently seeking a Customer Marketing Manager to join our Customer Marketing Team inBurnaby or Toronto.

What your team does:

We LOVE our customers. As the world's most popular cloud-based legal software, we know that we're only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelize the product to others.

Who you are:

You're a unicorn: simultaneously customer-focused and growth-oriented, a self-starter capable of building end-to-end marketing programs that not only move products, but help our customers be more successful. You know your way around a marketing funnel and how to work with stakeholders to remove friction points for our customers every step of the way. You're all about results: how to measure them, how to report on them, but above all, how to drive them. And you're excited by the unlimited potential of working for an industry leader that is mission-driven in every aspect of the business.

What you'll work on:
  • Managing end-to-end marketing programs for your designated customer segments across the post-purchase customer lifecycle with a principal focus on cross-sell, upsell, and expansion
  • Owning campaign ideation, planning and execution for cross-selling multiple products within your designated customer segments to drive new product and feature adoption
  • Building multi-channel program plans, including email, digital, events, in-product, and beyond
  • Implementing an Account-Based Marketing strategy to cross-sell into our upmarket customers
  • Analyzing and reporting on KPIs and marketing funnel performance for your segment and proactively optimizing for improvement
  • Working cross-functionally with sales, marketing, CSMs, product, and other departments across Clio to develop cohesive, customer-centric programs that align to both cross-sell and broader business objectives
What you have:
  • 3 to 5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation or Program Manager role
  • Excellent written and verbal communication skills, with the ability to create engaging marketing content
  • Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms
  • Strong project management skills and comfort with Asana or other project management tools
  • Demonstrable success driving pipeline growth and revenue through integrated campaigns
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
  • Strong analytical skills and ability to use data to inform decision-making and strategy development
Serious bonus points if you have:
  • Copywriting experience
  • Experience with Account-Based Marketing strategy
  • Experience with the legal industry or legal technology
  • Incredible planning and organization skills

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

  • Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
  • Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min. once per week on our Anchor Day.
  • Flexible time off policy, with an encouraged 20 days off per year.
  • RRSP matching and RESP contribution
  • Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Clio is more than just a tech company-we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

Summary:

We are currently seeking a Customer Marketing Manager to join our Customer Marketing Team inBurnaby or Toronto.

What your team does:

We LOVE our customers. As the world's most popular cloud-based legal software, we know that we're only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelize the product to others.

Who you are:

You're a unicorn: simultaneously customer-focused and growth-oriented, a self-starter capable of building end-to-end marketing programs that not only move products, but help our customers be more successful. You know your way around a marketing funnel and how to work with stakeholders to remove friction points for our customers every step of the way. You're all about results: how to measure them, how to report on them, but above all, how to drive them. And you're excited by the unlimited potential of working for an industry leader that is mission-driven in every aspect of the business.

What you'll work on:
  • Managing end-to-end marketing programs for your designated customer segments across the post-purchase customer lifecycle with a principal focus on cross-sell, upsell, and expansion
  • Owning campaign ideation, planning and execution for cross-selling multiple products within your designated customer segments to drive new product and feature adoption
  • Building multi-channel program plans, including email, digital, events, in-product, and beyond
  • Implementing an Account-Based Marketing strategy to cross-sell into our upmarket customers
  • Analyzing and reporting on KPIs and marketing funnel performance for your segment and proactively optimizing for improvement
  • Working cross-functionally with sales, marketing, CSMs, product, and other departments across Clio to develop cohesive, customer-centric programs that align to both cross-sell and broader business objectives
What you have:
  • 3 to 5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation or Program Manager role
  • Excellent written and verbal communication skills, with the ability to create engaging marketing content
  • Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms
  • Strong project management skills and comfort with Asana or other project management tools
  • Demonstrable success driving pipeline growth and revenue through integrated campaigns
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
  • Strong analytical skills and ability to use data to inform decision-making and strategy development
Serious bonus points if you have:
  • Copywriting experience
  • Experience with Account-Based Marketing strategy
  • Experience with the legal industry or legal technology
  • Incredible planning and organization skills

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

  • Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
  • Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min. once per week on our Anchor Day.
  • Flexible time off policy, with an encouraged 20 days off per year.
  • $2000 annual counseling benefit
  • RRSP matching and RESP contribution
  • Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
The expected salary range* for this role is $74,800 to $101,200 CAD. Please note there are a separate set of salary bands for other regions based on local currency.

In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

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