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Marketing Analyst

3 months ago


Mississauga, Canada Nrisolutions Full time

At NRI, our mission is to promote the growth of a sustainable and efficient global industrial supply chain. As a stocking global distributor of over 1 million hard-to-find industrial parts, we help system integrators and suppliers mitigate unforeseen part shortages and extended lead times. Our long-time industrial asset recovery partnerships with tier 1 enterprises from various sectors have enabled us to become a sustainable global source of highly sought-after new, used, and obsolete industrial parts, equipment, and machinery.

Job Description

We are looking for a highly motivated and detail-oriented Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients. The ideal candidate will be responsible for analyzing market trends, tracking advertising costs, researching consumer behavior, developing insights, and providing actionable recommendations to improve our marketing strategies and campaigns. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns that align with our business objectives and vision.

Responsibilities
  1. Drive marketing strategy based on business objectives and vision
  2. Conduct competitive research and analyze benchmarking data
  3. Analyze sales funnels and customer intent
  4. Track email campaign metrics (delivery, open, click-through rates)
  5. Report on marketing KPIs (leads, conversion rates, website traffic, and social media engagement)
  6. Monitor budget distribution and performance of paid ad campaigns
  7. Recommend website and campaign optimizations
  8. Research and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc.)
  9. Collaborate with cross-functional teams to develop marketing plans and assess performance
  10. Work closely with sales and marketing teams to identify opportunities for new client acquisition
  11. Develop and present detailed marketing reports and insights to senior management
  12. Stay updated with the latest industry trends and technologies to ensure competitive advantage
Skills & Qualifications
  1. Bachelor's degree in Marketing, Business, Social Science, or a related field (or equivalent experience)
  2. Minimum 5 years of marketing analyst experience
  3. Strong analytical and problem-solving skills, with the ability to interpret complex data sets and provide insights
  4. Proficient in marketing analytics tools
  5. High level of accuracy and attention to detail in data analysis and reporting
  6. Excellent communication skills, both written and verbal
  7. Ability to work independently and as part of a team in a fast-paced environment
Compensation

Starting salary for this position is $80,000 annually + bonus.

Join us and enjoy a robust benefits package including:

  • Life Insurance
  • Extended Health Care
  • AD&D Insurance
  • RRSP

Your well-being matters to us. Apply now and thrive with our comprehensive benefits

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