Director, Newcomer Marketing

4 weeks ago

Old Toronto, Canada Rogers Communications, Inc. Full time

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Director, Newcomer Marketing

Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network. Come build a rewarding career at Rogers and be a driving force behind our success story

Who we're looking for:

We are looking for a passionate, innovative, and collaborative leader with a track record of success scaling complex sales and marketing programs to accelerate our leadership position as the wireless provider of choice for newcomers to Canada. This key role is at the heart of our success as a wireless provider, connecting new Canadians to their loved ones around the world.

As a business owner, this individual will support a cross-functional team by defining their vision and roadmap, and is accountable for delivering leading market share of newcomers. To be successful in this role, the individual must be outcome-driven, have passion for supporting the newcomer journey, and be skilled at championing a cause across a complex matrix organization. Beyond leading their cross-functional team, this individual needs to work closely with many partners, including sales, base management, and product management.

What you'll do:

Responsible for delivering leading market share of newcomers. 

Develop marketing programs and commercial policies that support the newcomer journey. 

Execute newcomer paid media campaigns and refine our newcomer digital journey

Coach, develop and support a cross-functional team of 12 individuals leveraging agile marketing methodologies

Work closely with other agile business owners, with a special emphasis on working closely with Wireless and Residential retention teams, and Residential acquisition marketing to realize synergies between teams that deliver our KPIs, improve customer experience and address customers needs

Be the voice of newcomers to provide insights that shape overall business strategy

Conduct iterative sprint cycles with relentless prioritization to optimize short term and mid-term business impact and also ensure a healthy backlog (2 sprints worth of tests/stories ready for refinement) based on data driven insights and hypotheses

Collaborate closely with marketing technology partners to prioritize and optimize new marketing capabilities

What you bring:

10+ years of experience in sales/marketing planning in a senior role with a preference given to Marketing and Telecom Director-level experience in the newcomer or multicultural marketing space

10+ years of experience leading, coaching and recruiting highly motivated, high-performing team members

5+ years of experience building alignment and stakeholder engagement with senior audiences, up to and including business unit leadership teams

3+ years of experience of leveraging analytics, research, and customer insights to develop and execute marketing strategy

Proven track record of dealing with all levels of a Telecom organization and master in operating within a matrixed environment

University degree or equivalent in business, management or marketing

What’s in it for you? 

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including: 

Competitive salary & annual bonus 

Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.

Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.

Paid time off for volunteering 

Company matching contributions to charities you support 

Self-driven career development programs (E.g. MyPath program) o Rogers First: priority in applying to internal roles of interest

Wellness Programs:

Homewood employee & family assistance program o Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions o Low or no-cost fitness membership with access to virtual classes

Our commitment to the environment and diversity:

Work for an organization committed to environmental protection o Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you  

If you are selected to move forward in the recruitment process, here is what you can expect: 

15-minute phone screen with your recruiter, 1-hour interview with Hiring Manager, and a 30-minute final round virtual interview with two colleagues from the team. Best of luck 

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: Up to 25%
Posting Category/Function: Marketing & Product Management
Requisition ID: 304977

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us For any questions, please visit the Recruitment Process FAQ .

Successful candidates will be required to complete a background check as part of the hiring process.

Posting Notes: Corporate

Location: 

Toronto, ON, CA Montreal, QC, CA Calgary, AB, CA Vancouver, BC, CA Halifax, NS, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply


Job Segment: Marketing Manager, Product Manager, Network, Telecom, Marketing, Operations, Technology

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