Senior Paid Media Manager

2 months ago

Montréal QC, Canada inBeat Agency Full time

Location: Montreal, Quebec (On-Premises)Department: Paid MediaReports To: CMOAbout InBeat Agency: InBeat Agency is a dynamic and fast-growing marketing agency specializing in micro-influencer marketing, UGC (User Generated Content) performance creative, paid media management, and SEO. We partner with leading consumer brands to drive their marketing efforts through innovative and data-driven strategies. Our team is composed of 80 talented professionals committed to achieving outstanding results for our clients.Job Overview: We are seeking an experienced Paid Media Manager/Specialist to join our team in Montreal. This role is dedicated to managing a substantial multi-million media budget annually for a specific client. The ideal candidate will have a strong background in paid media, a deep understanding of digital advertising strategies, and the ability to thrive in a fast-paced, growing environment. This position requires on-premises work at our client's office and includes perks such as paid travel to the office.Key Responsibilities:Campaign Management:Develop, execute, and optimize comprehensive paid media campaigns across various digital channels, including but not limited to Google Ads, Facebook Ads, Instagram, Snapchat, and YouTube.Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve client goals.Manage a media budget of $10 million annually, ensuring efficient allocation and expenditure.Strategy Development:Collaborate with the client to understand their business objectives and develop tailored paid media strategies to meet their goals.Conduct market research and competitive analysis to identify opportunities for campaign optimization and innovation.Utilize the client's existing content pipeline to create and implement effective ad creatives and messaging.Reporting and Analysis:Provide regular performance reports and insights to the client, highlighting key metrics, trends, and recommendations.Use advanced analytics tools to track campaign performance and measure the effectiveness of advertising efforts.Identify and troubleshoot issues affecting campaign performance, implementing solutions promptly.Collaboration:Work closely with the client’s marketing team, creative team, and other stakeholders to ensure alignment and successful execution of campaigns.Coordinate with internal teams at InBeat Agency to leverage additional resources and expertise as needed.Participate in regular client meetings to discuss campaign progress, strategies, and future plans.Qualifications:Minimum of 4 years of experience in paid media management, preferably within an agency or a high-budget client environment.Proven track record of managing large-scale media budgets and delivering successful digital advertising campaigns.In-depth knowledge of digital advertising platforms, tools, and best practices.Strong analytical skills with the ability to interpret data and generate actionable insights.Excellent communication and interpersonal skills, with the ability to build and maintain client relationships.Highly organized with the ability to manage multiple projects and priorities simultaneously.Proficiency in analytics and reporting tools such as Google Analytics, SEMrush, or similar platforms.Experience with A/B testing, audience targeting, and conversion rate optimization.Ability to work on-premises at the client’s office in Montreal.Perks and Benefits:Competitive salary and performance-based incentives.Paid travel to the office.Opportunity to work with a high-profile client with a significant media budget.Fast-growing and dynamic work environment with opportunities for career advancement.Health, dental, and vision insurance.Professional development and training opportunities.

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