Manager, Product Marketing

Title and Summary Manager, Product Marketing Overview The Global Services Marketing organization is accountable for providing subject matter expertise and product marketing thought leadership across Mastercard Services product lines. The Manager, Product Marketing will focus on our Chargeback and Dispute Prevention solutions, providing product marketing support to help drive established business strategy and goals with a focus on a fraud prevention buyer audience. This role supports strategic marketing planning, lead‑generation and awareness building activities, ensuring product marketing messaging resonates with prospective customers and cascading marketing strategy to global and regional teams.” Responsibilities Strategic Planning: Participate in the development of integrated strategic product marketing plans designed to achieve lead‑gen and/or awareness targets, including tactical execution. Content Development: Lead development of key product marketing assets, including product collateral, messaging guides, white papers, blog posts, research articles, video scripts, web site copy, and social media posts. Digital: Participate in the development of digital marketing plans (website & social) to support awareness and lead‑generation goals. Product Messaging: Craft and recommend product value propositions that are concise, competitively differentiated and targeted to specific buyer segments. Reporting & Tracking: Update tracking tools, manage content calendars, support internal reporting activities and ad‑hoc requests, critically evaluating data and challenging assumptions. Internal Enablement: Own product positioning and narratives, ensuring consistency and sharing messaging among teams; manage materials/assets and partner with Global IMC B2B & Product Marketing, product, sales, and regional teams. Qualifications Experience in product or B2B marketing; understanding of B2B and B2B2C marketing principles. Knowledge of the payments and/or chargeback process is considered an asset. Strong written and oral communication skills and attention to detail. Experience developing marketing plans informed by strategy and critical thinking. Experience executing a product marketing campaign and measuring program success to recommend changes. Experience developing and testing plans, concepts, and positioning for product prototypes. Experience leveraging multiple data sources to identify insights and develop agency briefs, assess creative content across channels, and deliver sales and marketing materials. Experience developing integrated marketing plans that include online/digital demand generation, including email marketing and social media. Knowledge of the payments industry is beneficial. Creative thinker, yet data‑driven professional comfortable evaluating data points. Collaborative problem solver who operates with a sense of urgency. Team player – able to multitask, manage ambiguity, and thrive in a fast‑paced environment. Experience managing agency or internal creative partners. Strong Microsoft Office skills (PowerPoint, Word and Excel). Equity and Inclusion Mastercard is a merit‑based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Corporate Security Responsibility Abide by Mastercard’s security policies and practices. Ensure the confidentiality and integrity of the information being accessed. Report any suspected information security violation or breach. Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Financial Services; IT Services and IT Consulting; Technology, Information and Internet #J-18808-Ljbffr