E-Commerce Creative Director
2 weeks ago
About Us:
This is an opportunity to join our rapidly growing team. Here at Pearl West, we are a rapidly growing business within the e-commerce industry focusing on buying, selling, and launching brands. Over the last few years, we have grown at an average rate of 30% each year. This newly-created position will be an integral part of our team as we embark on the next phase of our growth.
Established in 2018, Pearl West is quickly becoming a leader in offering the industry. Our creative marketing campaigns have quickly earned us brand recognition, and a reputation for being a breath of fresh air in our industry.
We believe that business needs to be innovative and creative in order to thrive, and we think it’s important to provide an exciting and vibrant place to work. Culture is the driving force to our success and feeds into every aspect of what we do.
But we admit we’re not for everyone. We’re successful because we have high standards, work hard, and hire smart people with strong critical thinking skills – people who are honest and confident enough to say “I don’t know – BUT I’ll find out” People whose burning questions during interviews include “How many sick and vacation days do I get?” need not apply. Your time here will be fast and furious and quite the ride. But the rewards are plentiful.
Job Purpose:
The E-commerce Creative Strategist will be responsible for generating high-converting and engaging creatives for Pearl West Group's e-commerce brands. This role requires a blend of creativity, strategic thinking, and leadership to drive the success of our advertising efforts.
Key Responsibilities:
- Concept Development: Draft compelling concepts for video and static ads that capture attention and drive conversions.
- Scriptwriting: Write engaging scripts for UGC (User Generated Content) creators to ensure authentic and impactful content.
- Storyboarding: Create detailed storyboards for UGC creators to guide the production of high-quality content.
- Trend Analysis: Analyze viral videos and identify key elements that contribute to their success, then replicate these aspects in our creatives.
- Competitor Analysis: Examine winning ads from competitors and integrate successful elements into our advertising strategies.
- Creator Management: Hire and manage appropriate creators for specific scripts or products, ensuring they deliver quality content on time.
- Collaboration: Work closely with designers to direct the creation of static ads that align with our brand and marketing goals.
- Project Management: Oversee the entire creative process from concept to execution, ensuring all projects are completed efficiently and effectively.
Requirements:
- Strong understanding of copywriting and its impact on marketing.
- Knowledgeable on a wide variety of social media platforms and their subsequent types of content.
- High-level understanding of virality and what makes a video compelling.
- Excellent organizational skills to manage multiple projects and deadlines.
- Keen eye for identifying and selecting the right creators for various campaigns.
- Exceptional communication skills to coordinate with creators, designers, and other team members.
- Ability to adapt quickly to changing trends and work efficiently under tight deadlines.
- Previous experience in e-commerce or a related field is a plus.
Schedule:
- Monday to Friday
- Weekends as needed
How to Apply:
Interested candidates should submit their resume and a portfolio of their previous work, highlighting their experience with e-commerce advertising and creative direction.
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