Consultant, Audiences, Digital Commerce

2 weeks ago

Old Toronto, Canada Canadian Imperial Bank of Commerce Full time

Consultant, Audiences, Digital Commerce page is loaded Consultant, Audiences, Digital Commerce Apply locations Toronto, ON time type Full time posted on Posted Yesterday job requisition id 2408190

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

As a Consultant on the Audiences Team, your focus will be on driving a data first approach to decision making. Whether it’s querying backend customer data, front end web analytics, or a combination of both you will be searching for opportunities to enhance customer journeys and drive further media efficiencies. Weaving your reports into a well thought out story will aid when presenting your findings to in-house partners. Previous experience with the Adobe (Audience Manager, Experience Platform, Analytics, Target), Braze and Google (DV360, SA360, GA360, BQ) stacks is a plus. 

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

  • Highly analytical around campaign performance. You have the ability to identify opportunities surrounding campaign performance from a segmentation perspective. You are able to identify which KPIs matter for different situations and communicate this information in an actionable format.
  • Comfortable working with large data sets. You have an understanding of database architecture as it pertains to your ability to be able to write and execute complex SQL queries for campaign reporting and optimization.
  • Digital Marketing Savvy. You have a thorough understanding of how users interact with different media channels such as .COM, programmatic, paid search, paid social, etc. as they progress through the purchasing funnel.
  • Concise and impactful communicator. You will work with many partners both internally and externally and have to communicate results and optimization opportunities through dashboards in such applications as Adobe Analytics, Tableau, or Google Data Studio.

Who you are

  • Your career has focused on digital marketing. You have experience executing marketing campaigns across multiple channels: .COM, Mobile, and paid media. You have experience executing campaigns on CPD platforms like Adobe AEP, Salesforce, or Braze.
  • You give meaning to data. You enjoy investigating complex problems, and making sense of information. You're confident in your ability to communicate detailed information in an impactful way.
  • You can demonstrate experience in SQL, SAS, Databricks, Python, or R.
  • You love to learn. You're passionate about growing your knowledge, and you know that there is no limit to what you can achieve.
  • You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
  • You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
  • Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

  • We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

  • Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

  • We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit .

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Adobe Audience Manager, Adobe Experience Platform, Analytics Insights, Communication Presentations, Dashboard Reporting, Databricks Unified Data Analytics Platform, Digital Marketing, Digital Marketing Campaigns, Direct Marketing (DM) Campaigns, Key Performance Indicators (KPI), Logical Thinking, Marketing, Python (Programming Language), SAS Platform, Structured Query Language (SQL), Teamwork, Technical Knowledge Similar Jobs (1) Associate, Corporate Solutions Group, Global Markets locations Toronto, ON time type Full time posted on Posted Yesterday

At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability.

Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel.

Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.

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