Project Dealership Development
2 weeks ago
Project Dealer Development
Support the Dealers, Dealerships, Wholesalers and Network Development in areas of Brand Marketing Image Programs( Contribution to Major Brand Initiative) performance, tracking and Analysis.
Responsibilities:
- Facility Image Program, Network Performance & Coverage Analysis
- Manage and coordinate the Corporate Image program for all Dealers and Dealerships
- Facility Image: Focus on construction ready projects, support Dealer/dealerships through the program lifecycle from new construction, major or minor renovation projects, and signage programs.
- Facilitate dealer inquiries regarding image program, understand and clarify expectations, inclusions/exclusions, and establish timelines for each project.
- Collaborate with design firm regarding dealership facility consultations, ensuring primary and secondary elements are upheld and supported in the national program.
- Work with dealerships and architects to provide guidance of facility image program.
- Coordinate quotations/installations/supply of fixtures and signage under the image program
- Promote the image program, track the effectiveness, and identify opportunities to improve
- Collect and analyze market data for existing and future store locations (primary & secondary locations), mobile (sales, service, parts), or enhance marketing solutions
- Use applicable mapping software and market research tools to understand the appropriate market opportunities, government resources & provided projects (i.e. infrastructure), identify current and potential competitors, industries, population mix and market characteristics
- Engage with Sales Operations, Sales, Warranty, Finance, to connect tools and analysis that improve network performance.
- Collect and analyze market information
- Utilize mapping software and excel to process data and provide visual and numeric analysis of market opportunities.
- Dealer Performance Reporting - Monthly reporting of dealer and network performance and analysis activities (monthly executive meeting
Qualifications:
- University degree (Business/ Marketing) or equivalent experience required.
- Brand Image Marketing Experience
- 5 years of relevant experience in project management.
- Experienced in managing projects through complete lifecycle.
- Ability to handle multiple projects simultaneously and complete
- Knowledge of customer service principles and practices
- Effective communication, project management, and time management.
- 30%-40% Travel visiting Dealers and Dealerships
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