Adobe Workfront Analyst

1 month ago


Old Toronto, Canada Atlantis IT group Full time
Role : Adobe Workfront Analyst.
Location: Toronto
Role name: Analyst
Role Description:
  1. Platform Management: Oversee the implementation, configuration, and optimization of Adobe Experience Platform, Adobe Journey Optimiser, Workfront, and Adobe Campaign.
  2. Integration Leadership: Lead the integration of marketing technologies with other enterprise systems (Snowflake, SAS Marketing Automation, Analytics).
  3. Team Leadership: Manage and mentor a team of MarTech specialists, developers, and analysts.
  4. Strategy Development: Develop and execute MarTech strategies that align with business goals and enhance customer journeys.
  5. Project Management: Lead MarTech projects from inception to completion, ensuring timely delivery and alignment with business objectives.
  6. Stakeholder Collaboration: Work closely with marketing, IT, and other business units to understand requirements and deliver effective solutions.
  7. Performance Analysis: Monitor and analyze the performance of marketing technologies, identifying opportunities for improvement and implementing solutions.
  8. Vendor Management: Manage relationships with technology vendors and service providers, ensuring optimal performance and support.
  9. Training and Development: Conduct training sessions for end-users and team members to ensure effective use of marketing technologies.
Minimum Qualifications:
  • Leadership: Demonstrated ability to lead and manage a technical team.
  • Strategic Thinking: Strong strategic planning and execution skills.
  • Communication: Excellent verbal and written communication skills.
  • Problem-Solving: Strong analytical and problem-solving abilities.
  • Project Management: Proficiency in project management methodologies and tools.
  • Customer-Centric: Focus on enhancing customer experience through technology.
  • Education: Bachelor's or Master's degree in Computer Science, Information Technology, Marketing, or a related field.
  • Experience: Minimum 15 years of experience in MarTech, with at least 5 years in a leadership role.
  • Certifications: Relevant technical certifications are preferred.
Desirable Skills:
  • Certifications: Relevant certifications in Adobe Experience Platform, Adobe Campaign, and other MarTech tools.
  • Agile Methodologies: Experience working in Agile development environments.
  • Marketing Knowledge: Understanding of modern marketing principles and practices.
  • Cloud Platforms: Experience with cloud platforms such as Snowflake, AWS, Azure, or Google Cloud.
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