Content Creator

6 days ago

Vancouver, Canada TallGrass Full time
TallGrass Natural Health - Digital Content Creator

About TallGrass Natural Health

TallGrass Natural Health is the leading omnichannel partner taking care of everything natural brands need to grow sales in Canada. We partner with brands and connect them to Canadian retailers, health care professionals and ecommerce platforms to reach natural consumers. Our mission is to inspire and empower Canadian consumers to take a holistic approach to wellness. As a certified B Corp, TallGrass must continually meet rigorous standards of social and environmental performance, accountability, and transparency. Our current brand partner portfolio includes Botanica, MegaFood, Host Defense, Manuka Health, Herbasante, Enzymedica, Wild Rose, Borlind and Naturtint.

Job Summary

We’re looking for a highly creative and versatile Digital Content Creator to join our growing team in Vancouver. Our ideal candidate is a natural storyteller who will be responsible for formulating, creating, calendaring and publishing engaging material across various social media platforms for multiple natural health brands. Working with a team of professional educators and designers, you will transform ideas into compelling and informative content for a wide audience. You are passionate about content creation and up-to-date on the latest technologies, trends and tools. You also have a solid understanding of what makes a brand successful on social media. This role requires creativity, a high degree of organization and technical skills including video shooting and editing. Understanding of how to decode performance analytics would be a great asset. If you are a creative who wants to inspire and educate people about being healthier, this is the role for you. This hybrid role will report to the Education Manager.

Our Core Values

  1. Celebrate – We work hard, play hard and laugh hard.
  2. See the big picture – We see, understand and care about the whole process.
  3. Build community – We nurture our relationships and ourselves.
  4. Follow through – We honour the trust people place in us.
  5. Show gratitude – We respect and appreciate everyone's contribution.
  6. Do good – We care about the health of all people and our planet.

Critical Success Factors/Outcomes

  1. Content Creation – develop engaging videos, and concepts for images and infographics that effectively convey information and increase engagement rates.
  2. Community Engagement – communicate with fans, ensuring that questions and comments are answered, and participate in discussions when appropriate;
  3. Calendar Management – manage and execute content calendars, and collaborate with Education and Brand teams to ensure content accuracy and alignment with brand goals. Maintain a timely and consistent posting cadence across platforms for multiple accounts.
  4. Collaborations – communicate with and coach influencers, educators and other content creators to supplement content creation and expand our online reach.
  5. User-Generated Content – Encourage followers to share their natural health journeys and incorporate this content into our platforms when appropriate.
  6. Research and Trend-Watching – conduct research to stay on top of current trends, developments and perceptions of the natural health industry. Present findings on a regular basis.
  7. Analytics and Reporting – analyze social media performance metrics, report on same and adjust strategies based on data insights.

Competencies:

  • Extensive experience with iPhone photography and videography and all aspects of video editing.
  • A high degree of social media fluency with proficiency in management and analytics tools.
  • A creative and analytical mind.
  • Experience collaborating with other professionals including educators and graphic designers.
  • Comfortable working in a dynamic and diverse hybrid environment.
  • Highly organized and able to manage several projects at various stages of completion.
  • Excellent communication and interpersonal skills.
  • Self-motivated learner who loves to do the research.
  • Adaptable and excellent at problem-solving.
  • Understands the relationship between SEO and social media.
  • 3+ years experience growing social media for brands preferred.

Nice to Have

  • Proficiency in Adobe Creative Cloud apps
  • Experience with project management software an asset (Clickup, Asana, Workfront)
  • Knowledge of the natural health and/or natural beauty industries
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