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Marketing Specialist

1 month ago


Toronto, Canada Teranet Inc. Full time

Marketing Specialist Who We AreTeranet is Canada’s leader in the delivery and transformation of statutory registry services with extensive expertise in land and commercial registries. We also market insightful property and data solutions, as well as practice management automation to thousands of customers in the real estate, financial services, government, utilities, and legal markets.Connect. Grow. Thrive Together.To learn more about who we are visit our website: www.teranet.caAbout the RoleTeranet is currently looking for a Marketing Specialist. You will support all real estate marketing activities for the Commercial Solutions Division at Teranet. The Marketing Specialist will be the day-to-day contact for Product partners and will work with Marketing Manager to execute the annual marketing plan. You will develop targeted content and communications, assist with events and campaigns and manage other activities that help drive success for customers and our business. The ideal candidate will have exceptional communication and interpersonal skills and can work equally well independently or within a team environment.What You’ll Be DoingWork with product and sales teams to develop customer insight strategy to find new areas for product developmentCollaborate with Marketing Manager to understand the business objectives, product features, and benefits that drive content strategy and the creation of collateral pieces, presentations, customer communications, and social media campaignsHave a thorough understanding of the buyer personas within the real estate sector, be able to map out the customer journey, and understand how they interact/engage with Teranet solutions.Develop and maintain a budget for all campaigns and eventsCreate concise, engaging, and compelling content across a range of media, including website copy, blogs, social media content, thought leadership articles, and product/sales informationWork with Marketing Manager to uncover training opportunities for customers to ensure positive customer engagement and retention of key board membersCreate a comprehensive communication plan that outlines the customer engagement and sales enablement strategiesWork with the design team in the creative development and implementation of marketing campaigns to drive new leads for the sales team through various communication channelsCollaborate with brand marketing, sales, and product partners to build successful integrated marketing campaigns to generate desired business results and impact to support product roadmapsBuild and develop strong, collaborative relationships with agencies and key Marketing, Product, and Sales partners to deliver best-in-class direct marketing programsPlan and implement all marketing campaigns, communications, and events for the Property Solution divisions of TeranetManage multiple projects and maintain a balance between the tactical focus on implementation and the strategic focus for new marketing opportunities delivering them in a timely mannerWhat You Bring:Bachelor’s degree in marketing, communications, or related fieldMinimum of 3 years Marketing experienceExperience working in the real estate sector is an assetProficiency with Microsoft Office suite, content management systems (CMS), and CRM software such as SalesforceExperience working with HubSpot or similar marketing automation tools, and WordPressStrong copywriting and content management experienceSuperior project management and organizational skills with the ability to handle multiple priorities and activitiesAttention to detail and analytical skills along with the ability to present valuable insightsStrong execution and delivery skills with a customer-centric attitudeEffective written and verbal communication skillsExperience planning and leading initiativesWorking knowledge of marketing research and surveysTeam player with high energy and demonstrated initiativeWhy TeranetWe may be a global innovator in electronic services and solutions who operate one of the most advanced and secure registration systems in the world, but we’re so much more than thatOur Extraordinary People.Together, we are passionate, driven, resourceful, and authentic. We collaborate, engage, motivate, and inspire brilliant results and never forget to celebrate our wins along the wayGrowth Opportunities.We not only encourage a culture of openly talking about our career aspirations, but one where we truly invest in the continuous learning, development, and growth of our people.Our Work Environment.Let’s face it. We spend a lot of our time working, so the atmosphere is everything We believe in cultivating a work environment that makes our people feel comfortable, engaged, appreciated, and happy.Company Culture & Core Values.Our company culture and core values are the core of our identity. They define who we are, how we engage with each other and our clients, and how we conduct business every day.At Teranet, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of our customers and the communities in which we live and serve. If you require accommodation during the recruitment and selection process, please let us know and we will work with you to meet your needs.Come As You Are. We Like You that Way