Content Strategist

2 weeks ago

Old Toronto, Canada Apply Digital Ltd. Full time

Apply Digital is hybrid/remote-friendly. The preferred candidate should be based in the Toronto area, working in hours that align with ET.

Apply Digital is an organization transforming possibilities for people. We solve complex problems with well-executed digital solutions that make people's lives easier and help our clients compete.

Whether our clients are looking to identify whitespace opportunities and launch a breakthrough product or service, develop an end-to-end digital experience ecosystem, or dive deeply into the evolution of an existing product or service, the Content Team collaborates with multi-disciplinary partners to deliver thoughtful outcomes and tangible outputs that achieve client objectives, and drive both human and business impact. Our team consists of highly experienced content strategists, SEO specialists, content authors...and potentially you too

REESPONSIBILTIES:

Cultivate growth of client business; support the teams in identifying and recommending new content opportunities for clients, and lead content strategy proposals for existing and prospective clients

Provide senior-level consulting, planning, and leadership across multiple content strategy projects and/or accounts

Manage and mentor content team members as well as cross discipline contributors as they execute content work across client projects to ensure optimal outcomes for both our clients and our team members

Bring facts and insights to life

Support research initiatives to uncover content, customer, cultural, technological, and industry/macro-level insights

Participate in the creation of various strategic deliverables informed by research, including content guidelines, content pillars, content governance models, content workflows, content audits, content requirements documentation, KPI frameworks, etc.

Ensure the use of data and insights to create compelling and well-justified recommendations for the client's content

Devise & execute human-centric, content strategies

Oversee strategic and requirement content deliverables, including analyzing content, conducting audits, defining content pillars and operationalizing content processes

Collaborate with UX to organize site navigation, create taxonomies and design content models that support ease of use, accessibility, SEO and organizational objectives

Collaborate with designers and writers on guidelines for use case, interactions, accessibility, and localization for frameworks and components

Implement governance & evaluation frameworks for content creation, deployment and maintenance across digital ecosystems to ensure content quality & effectiveness are maintained.

Test and validate content, messaging, navigation and user journeys with internal and external users

Collaborate with and drive SEO activities across the content strategy process to ensure content is responsive and optimized to user search behavior and maintains a high level of visibility.

Inspire and guide clients towards outcomes

Develop and articulate compelling presentations for external clients and internal briefings

Continuously engage the client, other stakeholders, and the team to ensure the team is building the right content and delivering against the defined content strategy

Evaluate results and help optimize content post-launch

Continually evolve and grow

Continuously learn about consumer, content, technology and business trends

Provide content thought leadership to clients, team members, and the broader Apply Digital organization

Partner with the Head of Content to continuously evolve the Content Team’s practice and methodologies

Job requirements

WHAT WE'RE LOOKING FOR:

5+ years of experience in a digital content strategy role

2+ years of experience in a consulting or agency company

MBA or Bachelor’s Degree in-related field is an asset

Strong experience in digital and customer content strategy

Strong experience working directly with and influencing clients

Solid understanding of / exposure to technology solutions, platforms, applications, etc. that enable content experiences

Excellent data analysis and research skills

The resilience to work in a flexible, start-up environment

Collaborative spirit; team player

Initiative; able to juggle multiple projects at once

LIFE AT APPLY

  • Flexibility - work where you work best
  • Competitive benefits plan
  • Generous paid time off - take the time you need to be balanced and energized
  • A growing company means many opportunities for advancement - we like to promote from within
  • Regular team and company events (karaoke, escape rooms, axe throwing and more)
  • Training budgets, Days of Learning, company-wide training, Apply Library and our Hackathon for Good mean you have many different ways to learn and stretch yourself


ABOUT APPLY
We are a digital innovation company focused on products, platforms, and commerce. Digital to our core, we are purpose-built to transform possibilities for people. We solve complex problems with well-executed solutions tailor-made for continuous growth — we're ambitious, and our clients are too. We work with well-funded start-ups, global brands, and Fortune 1000 companies spanning industries and audiences, including Moderna, Kraft Heinz, Arc’teryx, and lululemon.

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