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Bilingual (Spanish) Campaign Manager
5 days ago
Position Overview:
Responsible for working with advertising agencies as well as brand direct to execute campaigns and measure and report on their effectiveness.
What You Will Do:
- Execute timely campaign launch, while maintaining high degree of campaign setup accuracy
- Manage daily campaign reporting and escalate where applicable to ensure campaigns deliver-in-full and key performance metrics are met
- Proactively optimize advertiser campaigns by evaluating performance data and making strategic recommending adjustments to improve campaign performance
- Work directly with third party ad servers, clients, trafficking teams and internal sales staff on all elements related to creative specifications, submission and ad trafficking
- Oversee the QA process, including testing all creative assigned to your campaigns
- Transform raw data collected through our internal systems into actionable information
- Create reports to help team members at all levels easily keep an eye on performance, improve efficiency and reduce waste
- Analyze and identify key insights in relation to overall objectives of maximizing Advertising/Marketing ROI
- Analyze data to gain understanding of trends, behaviors and relationships
What You Will Need:
- Education in marketing/advertising, statistics, mathematics, business, economics, management information systems or related field
- Must feel comfortable learning new systems and tools
- Can turn around projects and meet deadlines
- Ability to multi-task and adapt to change in a fast paced and constantly evolving environment
- Must be a pro-active, curious, creative problem solver
- Strong analytical skills: able to analyze raw data, draw conclusions, and develop actionable recommendations; experience in the analysis of large data sets to find useful relationships
- Advanced MS Office skills (MS Word, Excel, PowerPoint)
- Familiarity with advertising, media and direct response marketing data is preferred, but not required
- Exceptional organizational skills, paying close attention to detail
- Must be comfortable turning data into decision making information, and communicating the story the data is telling internal stakeholders as well as clients
- Ad tech, programamtic experience (Knowledge of various DSP's)
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