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Product Marketing Manager, Performance
4 months ago
As the Product Marketing Manager for Sentry's performance monitoring product, you will own the end-to-end go-to-market strategy to drive produce awareness, adoption, and expansion. You will work cross-functionally to distill complex information into compelling and concise messaging and materials that resonate with the developer audience— showcasing a deep understanding of the product, target audience, and market landscape.
In this role you will- Support the product marketing strategy and go-to-market approach for Sentry’s performance monitoring solution to drive acquisition, adoption, and activation amongst developers
- Be the voice of the customer. Understand their needs, pains, and dreams. And drive home how we differentiate from the competition to ensure their success with Sentry from sign up to sending their first event
- Craft concise, benefits-driven messaging. Develop elegant value propositions for developers that don’t sound like everyone else. Being technically accurate, thinking through your audiences, being consistent, and validating through experimentation are key
- Become BFFs with developers. Ride shotgun with Sales Engineers to create educational content about our performance monitoring offering that gets developers to stash work in progress and type git checkout -b install-sentry
- Get the word out. Plan and coordinate product launches across multiple channels with the primary goal of growing awareness and product engagement
- Write the rest of the story. Consider a launch Chapter 1. Continue the narrative and create new interest in Sentry by building and executing on value-based campaigns
- Dust off your crystal ball and keep a third eye on trends in developer tools and software development. Use this research and findings to help product and engineering decide on where to invest in next
- Play well cross-functionally. Get cozy with PMs, EMs, Biz Ops, and GTM teams to improve product flows, revenue metrics, customer impact, and internal processes
- 3+ years in product marketing and a proven track record of success with technical content strategy and creation. Developer relations or community experience is a plus
- Experience working closely with a software development process and/or familiarity for developer teams. Bonus points for being a developer in a past life
- Ability to prioritize competing opportunities and balance customer needs versus business priorities
- Stellar written and verbal communication skills
- A pinch of snark, sass, and humor. 2 cups of flexibility. A heaping serving of ambition wrapped in fondant of humility
The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $119,000 to $129,000 CAD. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). SeeSentry Benefits for more details about the Company’s benefit plans/programs.
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