Director Of Marketing

2 weeks ago


Golden Horseshoe, Canada Randstad Canada Full time

My client is looking for a Director of Marketing for an International Business, who will lead the development and execution of a global marketing strategy to promote the company's presence in the market. This role plays a crucial part in enhancing brand visibility, credibility, and customer engagement through strategic planning, digital media, and creative marketing approaches. The ideal candidate should have a strong grasp of global marketing trends, digital advertising, and e-commerce to boost performance and achieve business objectives on a global scale.


Advantages

  1. Excellent benefits
  2. Growth opportunities
  3. Staff discounts
  4. Other incentive programs

Responsibilities

  1. Develop and implement a global marketing strategy to establish and expand the Company brand internationally.
  2. Strengthen the brand’s visibility and credibility across global markets through targeted marketing efforts.
  3. Manage digital media planning and purchasing to maximize ad spending and campaign performance across various online platforms.
  4. Execute and oversee digital campaigns from start to finish, ensuring they align with global marketing goals.
  5. Build and maintain a global brand presence using effective digital marketing strategies and strategic partnerships.
  6. Supervise the development and optimization of the global website and e-commerce platforms to increase traffic, boost conversions, and enhance customer satisfaction.
  7. Lead customer journey mapping initiatives to improve and elevate the customer experience from acquisition to retention.

Qualifications

  1. Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
  2. 15+ years of experience in global marketing, with a proven track record in digital media, e-commerce, and brand management.
  3. Strong understanding of international marketing strategies, digital advertising, and e-commerce best practices.
  4. Demonstrated experience in managing end-to-end digital campaigns and driving performance metrics.
  5. Proficiency in SEO strategies, social media management, and influencer marketing.
  6. Excellent analytical skills with the ability to interpret data and make data-driven decisions.

If you are looking to develop and execute global marketing strategies in a growing company, then this role is for you. Please apply to be considered.

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