Director, Growth Marketing
4 weeks ago
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.
Knix is actively seeking a visionary Director of Growth Marketing to spearhead our customer acquisition and performance marketing strategies. In this pivotal role, you will be instrumental in maximizing our efficient Customer Acquisition Cost (CAC) and elevating our new customers' Lifetime Value (LTV). We are looking for a dynamic individual with a data-driven, strategic mindset fueled by a passion for developing and deploying the most effective and innovative full-funnel multi-channel initiatives that drive measurable results and propel our brand to new heights of success.
You will lead a dynamic team of growth marketers and strategists to develop and execute innovative initiatives to accelerate Knix's growth
About you:- You’re a critical thinker and problem solver. You have a secret love for exploring data and formulating insights.
- You believe in staying curious and approach opportunities seeking to learn.
- You are adaptable and self-motivated. You thrive working in a dynamic, fast-paced environment – the hustle excites you.
- Above all, you’re proactive, positive and inspired by Knix and our mission.
- Strategic Planning: Develop and implement comprehensive growth strategies aligned with Knix's business objectives, leveraging attribution modelling, market insights, customer data, and industry trends.
- Accountability: Align customer acquisition plans to the P&L budget through forecasting and management of CAC, LTV: CAC, ad spend, ROAS, new customer revenue and new customer count
- Ownership: Responsible for new customer acquisition targets and leading efforts to acquire new customers through targeted marketing campaigns, partnerships, and customer acquisition channels while optimizing cost per acquisition (CPA) and maximizing return on investment (ROI).
- Develop: Lead and develop a team of performance marketing experts, driving a culture of continual analysis, testing, experimentation, and optimization.
- Own: Create multi-touch Omni channel strategies overseeing digital channels (Meta, TikTok, Pinterest, paid search and SEO, etc) and offline media, including TV, OOH, podcast, audio, and direct mail.
- Manage: Manage a significant budget, working with Finance, Planning and Analytics to track, forecast and report on results. Lead the strategic direction of paid performance initiatives, optimizing the channel/campaign/journey mix to achieve company targets while ensuring the next dollar is spent most efficiently.
- Experiment and Scale: Develop a hypothesis-driven testing roadmap that scales marketing budgets and channels while maintaining core performance metrics.
- Retain and scale loyalty: Collaborate with cross-functional teams to enhance customer retention and loyalty programs, ensuring long-term engagement and lifetime value (LTV) optimization.
- Content Conceptualization and Planning: Work closely with our content and solution marketing teams to conceptualize and plan creative content and campaigns that enhance brand awareness and drive growth. Ensure SEO best practices are implemented across all content initiatives.
- 10+ years of experience in growth marketing, with direct experience managing multi-million dollar budgets
- 5+ years of leading high-performing digital marketing teams, ideally in a DTC/Retail brand
- Full funnel experience, managing a variety of channels including paid social (Facebook, Pinterest, Tiktok), Google ecosystem (Search, Shopping, YouTube), TV (linear, streaming), audio (radio, podcasts, Spotify), direct mail, affiliate and SEO
- Agile decision-making and ability to formulate a strong POV and adjust plans strategically in a changing environment
- Experience with attribution and mixed media models
- Excellent analytical, critical thinking, and problem-solving skills with a test-and-learn mindset
Our people are what make Knix, Knix Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
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