Marketing Coordinator

2 weeks ago


Vancouver, Canada University Canada West Full time
Position Job Title: Marketing Coordinator, Recruitment

Location: Vancouver, BC, Canada

Reports To: Senior Marketing Manager, Recruitment

Primary Purpose

University Canada West is seeking a dynamic and experienced Marketing Coordinator to join our award-winning in-house Marketing and Communications team. This role will report directly to the Senior Marketing Manager, Recruitment and will play a pivotal role in supporting our international and domestic recruitment strategies.

If you are a people-person who thrives in a dynamic, fast-paced environment, we encourage you to apply and help shape the future of education at University Canada West

Ideal Candidate Profile

Qualifications

We are looking for a proactive, detail-oriented individual with a positive attitude and a strong work ethic. The ideal candidate will have the following qualifications:

  • Experience with Educational Agents: You should have a proven track record of working closely with educational agents. Understanding their needs and effectively collaborating with them is essential.
  • Deep Understanding of the Education Industry: A comprehensive understanding of the education sector, including trends, challenges and opportunities, will set you apart. Your insights will contribute to our recruitment strategies.
  • Technology Proficiency: Proficiency in Microsoft 365 tools, particularly Word and Teams, is crucial. Familiarity with work management platforms like Asana will be an advantage.
  • Deadline-Driven and Adaptable: You thrive under tight deadlines and can adapt to shifting priorities. Your ability to manage multiple tasks simultaneously is essential.

Key Responsibilities

As our Marketing Coordinator, you will:

  • Coordinate and Execute Recruitment Marketing: Collaborate with our in-house recruitment teams to execute marketing requests.
  • Ensure Brand Consistency: Work with various University departments and stakeholders to maintain brand consistency across all marketing channels.
  • Compliance and Policy Adherence: Address compliance issues related to international and domestic educational recruitment. Ensure adherence to university policies and procedures.
  • Support Recruitment Events: Assist with on-campus agent visits, in-person and online recruitment events, webinars and school visits.
  • Timely Delivery: Deliver marketing requests promptly and contribute to day-to-day marketing and recruitment activities.

Position Requirements

Competencies:

  • Proven experience working with student recruitment agencies.
  • Demonstrated sales/recruitment/liaison experience.
  • Comprehensive understanding of various marketing channels and online strategies.
  • Exceptional attention to detail.
  • Excellent interpersonal, oral, and written communication skills.
  • Proficiency in creating, editing, and promoting written and visual content.
  • Expertise with social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube).
  • Experience supporting online and in-person events.
  • Ability to work under pressure in a fast-paced environment.
  • Knowledge of GDPR and CASL legislation.
  • Familiarity with design and email software.
  • Experience with Salesforce.

Education And Experience

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Prior marketing experience, especially in the Canadian post-secondary education sector.
  • Strong interpersonal and communication skills.
  • Team player with the ability to work independently.
  • Proficiency in Microsoft Office and marketing software tools.
  • Working knowledge of Adobe Creative Suite is a plus.
  • Flexibility to work occasional early mornings, evenings, and weekends.
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