Loyalty Program Coordinator

4 days ago

Montreal, Canada Genesco Full time
The Ideal Candidate

We are seeking a dedicated and enthusiastic Loyalty Program Coordinator to support the management of our customer loyalty program and executing marketing campaigns. This role offers a unique opportunity to learn and contribute to the development, implementation, and optimization of our loyalty initiatives. The ideal candidate is organized, detail-oriented, and eager to grow within a dynamic team environment.

How You Will Make an Impact

Loyalty Program Assistance:
  • Manage the day-to-day management of the loyalty program, including enrollment, tracking, and customer communications (Cheetah and Salesforce).
  • Collaborate with various teams to ensure smooth execution of loyalty initiatives. Conduct meetings to share communication.
  • Plan initiatives calendar, requirements, projections and report on initiatives success.
  • Assist in creating campaign content, coordinating distribution, and monitoring results.

Data Management:
  • Help maintain accurate customer data within the loyalty program database.
  • Assist in data analysis to generate insights and identify opportunities for program improvement.

Reporting and Analysis:
  • Assist in preparing regular reports on program performance, campaign results, and key performance indicators.
  • Contribute to data-driven discussions on program enhancements and adjustments.
  • Support E-comm team with data analysis
  • Collaborate with external parties for coupon management for loyalty and other initiatives

Collaboration:
  • Work closely with the marketing team to ensure campaign materials are on-brand and effectively communicate program benefits.
  • Collaborate with cross-functional teams to coordinate program-related activities.


Experience and Skills You'll Need to Have
  • Bachelor's degree in marketing, Business Administration, or a related field.
  • Strong passion for customer engagement, loyalty programs, and marketing.
  • Excellent organizational skills and attention to detail.
  • Strong written and verbal communication skills.
  • Basic understanding of data analysis and reporting.
  • Proficiency in Microsoft Office suite (Excel, Word, PowerPoint).
  • Enthusiastic team player with a willingness to learn and take on new challenges.
  • Ability to manage time effectively and prioritize tasks.
  • Experience with Salesforce and Cheetah would be a great asset (Not required)


#LI-LC1 #J-18808-Ljbffr

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