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Jr. Strategist
3 months ago
VIBRANT Marketing is a commercial marketing firm that has been building and energizing brands since 2006. Our company is made up of passionate professionals whose mission is to create meaningful relationships between brands and people. VIBRANT brings its brand promise to life through two complimentary business practices: marketing services and sales solutions. Our committed collective has North American coverage while deploying robust expertise in marketing strategy, creative, experiential marketing, digital platforms and sales enablement.
In order to support our growth, we are currently looking for a Jr. Strategist in our Toronto office. This role is within our Strategy team and is a key position that works between strategy and creative teams.
Responsibilities:
- Understand our client needs and write or respond to briefings.
- Establish ambitious yet attainable marketing goals and objectives for clients.
- Uncover and articulate insights about customers / consumers that drive action.
- Support the ideation process alongside the Sr. Strategist and creative team.
- Create compelling strategic narratives and be prepared defending your position.
- Develop a broad range of strategic planning documents based on the situation including for example: consumer profiles, strategic hierarchy, brand experience summaries, strategic narratives, creative briefs, engaging presentation decks, communications hierarchy, etc.
- Provide the proper level of research and summarize relevant insights for the development of the solution.
- Establish the strategic direction, path to success and KPIs for the program.
- Act like the “gatekeeper” of the strategy and actively participate in the creative process in conjunction with the creative director and the client service team while earning their trust along the way.
- Lead / organize creative briefing process.
- Lead or participate in client presentations.
- Build / create client presentations, budgets, and scope of work.
- Build strong and successful relationships with our clients at all levels.
Qualifications and skills required:
- Curious, meticulous, and creative.
- Ability to analyze, synthesize and understand data quickly to distill what matters, and what doesn’t.
- Strong organization and time management skills with a keen attention to detail
- Can manage multiple competing priorities.
- Confident and engaging storyteller that can command a room.
- Ability to work collaboratively in team environment and independently.
- Comfortable challenging briefs and having strategic discussions with peers/ cross functional teams.
- Bachelor’s degree in marketing or specialized in business management.
- Minimum of 3 to 5 years of experience in business consulting, business strategy or an integrated marketing role
- Retail trade and/or experiential marketing an asset.
- Able to present information clearly and enthusiastically and to persuade others.
- Willing and able to travel as needed.
- Digital native with excellent knowledge of Microsoft Office software (Excel, PowerPoint, Word, Outlook, etc.)
If you have a passion for creative work, you crave self-achievement in a team where professional development is a core priority and would like to work with the best talents in the industry, then please apply directly at andrewt@vibrant.marketing
VIBRANT is an equal-opportunity employer. We are committed to creating an equitable and inclusive community where we are our best. Should you require accommodations during the hiring process, please reach out to our Talent & Culture Team.
VIBRANT appreciates everyone’s interest, however, only those candidates that are selected for an interview will be contacted.
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