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Growth Marketing Manager

2 months ago

Vancouver, British Columbia, Canada EightSix Network Full time
About Us

Spring Financial is a leading fintech company that has revolutionized the lending process for millions of Canadians. With a strong presence in the market, we offer a wide range of financial solutions to help individuals manage their financial circumstances.

About the Position

We are seeking a highly skilled Growth Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for overseeing all digital and offline marketing channels. Your primary duties will include tracking performance, monitoring KPIs, and making strategic recommendations to enhance our marketing results.

Key Responsibilities
  • Work with the Growth Marketing team to develop and execute digital strategies across various channels.
  • Support the development of testing and learning agendas to drive business growth.
  • Collaborate with internal and agency teams to manage workflow and ensure seamless execution.
  • Lead performance and KPI tracking on all digital touchpoints, including social media, search, and affiliates.
  • Provide subject matter expertise to brand teams on digital paid media campaigns and performance media campaigns.
  • Coordinate offline campaigns, including TV, radio, direct mail, and podcast insertions.
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Guide and influence the creative process to ensure all marketing materials align with the brand's voice and goals.
  • Lead interactions with internal and external partners to meet compliance requirements.
  • Work with Digital Paid Media to set digital benchmarks and KPIs.
  • Utilize Google Analytics, Tableau, and Fullstory to monitor and analyze web traffic metrics and suggest solutions to boost performance.
  • Provide subject matter expertise to the Marketing team to evaluate mid-campaign and post-campaign analysis.
  • Make recommendations based on campaign results, marketing, and industry trends, and communicate your findings to a variety of stakeholders.
  • Support the creation of compelling presentations to share digital plans and results with C-level Leadership.
  • Establish, plan, and manage projects from start to finish, including budget, processes, resources, and timelines.
Requirements
  • Proven experience as a Marketing Manager or similar role, with a track record of creating and coordinating successful social campaigns on TikTok and Meta.
  • Strong understanding of both online and offline marketing channels.
  • Experience working with marketing agencies, including setting learning agendas and guiding creative output.
  • Demonstrable experience in managing paid media campaigns across Meta, TikTok, and Google.
  • Solid knowledge of TV, radio, and direct mail marketing strategies.
  • Creativity and creative output are a must, ensuring campaigns are innovative and impactful.
  • College or University degree in Marketing, Data Science, or Computer Science.
  • 5+ years relevant work experience in fintech, digital media agency, or eCommerce.
  • Deep understanding of digital paid campaign management (Google, Meta, TikTok).
  • Expertise in information architecture, user experience, design, development, and implementation of Canadian digital channels.
  • Excellent communication and interpersonal skills and ability to present to and work with senior leadership.
  • Strong multi-tasking skills, project management, detail-oriented, comfortable with working in a fast-changing environment, strong written and verbal communication skills, and excellent presentation skills.
  • Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
  • Google and Meta certifications are a plus but not required.
What We Offer

We offer a competitive salary, comprehensive health, dental, and vision coverage, a great work environment in the heart of Downtown Vancouver, GRSP matching program, and Transit-Friendly Employer (Transit allowance).