Marketing Specialist

3 weeks ago

Old Toronto, Canada eSentire Full time

eSentire is on a mission to hunt, investigate and stop cyber threats before they become business disrupting events. We were founded on the premise that if you can’t find a solution, you build it. Entrepreneurship and innovation are in our DNA. Our culture is based on transparency, teamwork, and continuous innovation.

As the authority in Managed Detection and Response, we protect the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries from known and unknown cyber threats.

The Role

We are seeking a Marketing Specialist to join our growing marketing team. Reporting to the Senior Marketing Manager, the Marketing Specialist will play a key role in executing integrated customer focused campaigns to drive strong marketing and business results. They will be responsible for researching and developing integrated campaign ideas to support the customer lifecycle journey and the project management of campaign tactics. The Marketing Specialist will also be responsible for ensuring ongoing optimizations are made to improve results and future programs.

Position Responsibilities

  • Manage end-to-end integrated marketing programs for customers across the post-purchase customer lifecycle with a focus on cross-sell, upsell, retention, and expansion
  • Own campaign ideation, planning and execution for cross-selling, upselling, and expanding services within targeted customer segments
  • Implement an ABX marketing strategy in coordination with cross-functional teams to maximize customer awareness and marketing through the lifecycle
  • Analyze and report on KPIs and marketing funnel performance and proactively optimize for improvement
  • Work with technology partners on MDF funded upsell/cross-sell programs
  • Execute go-to-market plans to support marketing objectives, integrated campaigns and the growth of the eSentire customer base
  • Monitor and research industry trends to identify marketing opportunities and penetration strategies and understand the competitive landscape within targeted markets
  • Coordinate different types of tactics and programs including but not limited to writing email copy, nurture flows, organic & paid social media, landing page development, sales collateral development, digital and SEO support, and webinars
  • Collaborate cross-functionally with other marketing teams (e.g. content, creative, field marketing, communications and/or product marketing) to execute marketing tactics
  • Work with marketing operations to define detailed audience lists and oversee lead management (e.g., scoring, routing and data accuracy) within our marketing automation platform (Pardot), CRM (Salesforce), and other lead generating platforms
  • Utilize A/B testing and leverage marketing data and insights to optimize tactics and programs
  • Ensure effective and efficient communication with internal and external stakeholders

Qualifications and Skills

  • Bachelor's Degree in Marketing or related discipline preferred
  • Minimum 3 years’ experience in marketing programs/lead generation/ customer marketing in B2B technology
  • Demonstrated marketing campaign execution and optimization experience
  • Understanding of customer marketing tactics, strategy and overall integrated marketing execution
  • Demonstrated skill in managing timelines, budgets and multiple vendors
  • Strong project management skills with experience using project management tools such as JIRA
  • Strong ability to prioritize work in a demanding, fast-paced environment while managing multiple programs/tactics at one time
  • Excellent verbal, written and interpersonal communication skills
  • Experience using sales and marketing automation platforms
  • Strong Microsoft Office proficiency, including Excel and PowerPoint

Our Culture and Values

At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives

We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.

Total Rewards

We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes comprehensive health benefits, a flexible vacation plan, and participation in our company-wide equity program, allowing you to share in the success and growth of our organization.

Accommodation

If you have any accessibility requirements during the recruitment process, please reach out to our HR team at aoda@esentire.com and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.

It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address. We strive to provide a welcoming, respectful, and thorough interview process, providing the candidate with ample opportunity to spend time with the hiring manager, recruiter, and future colleagues face to face, or using a video conference technology.

#J-18808-Ljbffr

  • Digital Marketing Specialist

    1 month ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Customer Marketing Project Specialist

    3 months ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Marketing is a leading North American commercial marketing firm. We bring success to our clients by providing creative ideas, savvy marketing, and sales solutions capabilities. For leading brands, start-ups, or challengers we help accelerate and/or energize their commercial effort. In order to support our growth, we are currently looking for a...

  • Sales & Marketing Specialist

    4 weeks ago

    Toronto, Canada Prime Performance Marketing Full time

    Join Prime Performance, a leading experiential marketing firm, as a Sales & Marketing Specialist. We seek dynamic individuals to engage with potential customers, champion brands, and drive campaign success. **Responsibilities**: - Represent esteemed clients during campaigns, promoting their products to potential customers. - Lead teams, understand KPIs,...

  • Sales Representative/marketing Specialist

    1 month ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing & web design agency...

  • Sales Representative/marketing Specialist

    4 weeks ago

    Toronto, Ontario, Canada Brand Vision Marketing Full time

    _Join Our Dynamic Team at Brand Vision_Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success.About Us:Brand Vision is a leading marketing & web design agency specializing in...

  • Marketing Specialist

    3 weeks ago

    Old Toronto, Canada Reliance Home Comfort Full time

    Marketing Specialist 2 Lansing Square, North York, ON M2J 4P8, Canada Req #4623 May 27, 2024 Marketing Specialist, Lifecycle Marketing Find Your Limitless with Reliance By joining Reliance as a Marketing Specialist, you’ll become an important team member and will be provided with the tools you need to succeed. The Customer Lifecycle...

  • Marketing Specialist

    3 weeks ago

    Old Toronto, Canada Reliance Home Comfort Full time

    Marketing Specialist 2 Lansing Square, North York, ON M2J 4P8, Canada Req #4623 May 27, 2024 Marketing Specialist, Lifecycle Marketing Find Your Limitless with Reliance By joining Reliance as a Marketing Specialist, you’ll become an important team member and will be provided with the tools you need to succeed. The Customer Lifecycle...

  • Marketing Specialist

    14 hours ago

    Old Toronto, Canada Hand Up from Hunger Toronto Full time

    Hand Up Toronto is looking for a Marketing Specialist to facilitate spreading awareness around our mission as a member of our Marketing Team. This position will report to the Director of Marketing.As a Marketing Specialist, responsibilities include working collaboratively with the rest of the marketing team on the marketing strategy and upcoming content...

  • Marketing Specialist

    24 hours ago

    Old Toronto, Canada Hand Up from Hunger Toronto Full time

    Hand Up Toronto is looking for a Marketing Specialist to facilitate spreading awareness around our mission as a member of our Marketing Team. This position will report to the Director of Marketing.As a Marketing Specialist, responsibilities include working collaboratively with the rest of the marketing team on the marketing strategy and upcoming content...

  • Product Marketing Specialist

    4 days ago

    Old Toronto, Canada 24 Seven Talent Full time

    Product Marketing Specialist Overview: As a Product Marketing Specialist, you will play a pivotal role in driving the success of our products through strategic marketing initiatives. You will collaborate closely with cross-functional teams to develop and execute marketing campaigns, create compelling messaging, and ensure our products resonate with our...

  • Product Marketing Specialist

    6 days ago

    Old Toronto, Canada 24 Seven Talent Full time

    Product Marketing Specialist Overview: As a Product Marketing Specialist, you will play a pivotal role in driving the success of our products through strategic marketing initiatives. You will collaborate closely with cross-functional teams to develop and execute marketing campaigns, create compelling messaging, and ensure our products resonate with our...

  • Marketing and Communications Manager

    4 weeks ago

    Old Toronto, Ontario, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life.We are committed to...

  • Marketing and Communications Manager

    1 month ago

    Old Toronto, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life. We are committed...

  • Marketing and Communications Manager

    1 month ago

    Old Toronto, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life. We are committed...

  • Payroll Specialist

    4 weeks ago

    Old Toronto, Ontario, Canada Array Marketing Full time

    About Array MarketingFor over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Payroll Specialist

    1 month ago

    Old Toronto, Canada Array Marketing Full time

    About Array Marketing For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Payroll Specialist

    1 month ago

    Old Toronto, Canada Array Marketing Full time

    About Array Marketing For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Email Marketing Specialist

    3 weeks ago

    Old Toronto, Canada 24 Seven Full time

    Client Overview: Our client is a renowned technology company creating advanced solutions that effortlessly capture audiences and lay the foundation for digital and technological growth. Email Marketing Specialist Overview As the Email Marketing Specialist, you will be responsible for the execution, monitoring, and reporting of all email channels...

  • Marketing specialist

    3 weeks ago

    Old Toronto, Canada Reliance Comfort Limited Partnership oa Reliance Home Comfort Full time

    Starting date : 1 position to fill as soon as possible Marketing Specialist, Lifecycle Marketing Find Your Limitless with Reliance By joining Reliance as a Marketing Specialist, you’ll become an important team member and will be provided with the tools you need to succeed. The Customer Lifecycle Marketing Specialist will be responsible for day-to-day email...

  • Marketing specialist

    3 weeks ago

    Old Toronto, Canada Reliance Comfort Limited Partnership oa Reliance Home Comfort Full time

    Starting date : 1 position to fill as soon as possible Marketing Specialist, Lifecycle Marketing Find Your Limitless with Reliance By joining Reliance as a Marketing Specialist, you’ll become an important team member and will be provided with the tools you need to succeed. The Customer Lifecycle Marketing Specialist will be responsible for day-to-day email...