Travel Advertising Insights Manager at Expedia

3 days ago

Toronto, ON, Canada PowerToFly Full-time $66,000 - $92,000 Contract
Join Expedia Group as a Planning & Insights Manager, turning data into impactful marketing strategies for travel advertisers. This role focuses on data insights and media planning in a fast-paced setting. As part of the Planning & Insights team, you will analyze consumer behavior and craft media strategies to enhance advertising performance. You’ll engage with both AMER and global partners while supporting sales teams with data-driven insights to improve collaboration and campaign effectiveness. A passion for analytics and strategy is essential in this role.

Key Responsibilities
• Create media strategies based on audience analysis
• Allocate budgets to maximize advertising impact
• Foster collaboration with global sales teams
• Communicate campaign strategies clearly to partners
• Participate in innovative process improvements across teams

Requirements:
• Strong analytical skills within a digital marketing context
• Relevant experience in e-commerce or travel sectors
• Effective media planning expertise across various channels
• A knack for storytelling with data insights
• Excellent project management abilities in collaborative settings Drive advertising strategies at Expedia Group by leveraging your analytical skills and creativity in the Planning & Insights role.