Sales & Business Development Representative

When you join East Penn Canada, you represent a leading battery solutions provider serving essential industries across Canada. Our sales team supports customers across transportation, motive power, backup power, and consumer markets, creating ongoing demand and long‑term account relationships. We support our sales professionals with strong products, meaningful partnerships, and the structure needed to drive consistent and sustainable sales success.

“What Powers You” matters. Here’s how we support our sales team:

• Competitive base pay with sales incentive plans paid bi‑weekly
• Company vehicles or car allowances, including gas cards, so you can focus on growing your business without worrying about expenses
• Results‑based rewards with annual merit increases, profit sharing, and a deferred profit‑sharing program to support long‑term financial goals
• 100% employer‑paid health and dental benefits, plus insurance coverage, a Health Spending Account, and paid sick days to support your health and well‑being
• Career growth opportunities, with many roles across our four divisions filled through internal promotions
• Industry‑leading training and development, including in‑house product and sales training, as well as tuition reimbursement to support continued growth
• Employee discounts on batteries, plus access to exclusive deals on popular brands

Are you looking to take your career in B2B Business Development and Key Account Management to the next level? Do you aspire to join a high-performing sales team where your contributions truly make an impact? If so, look no further. East Penn Canada is currently seeking dynamic and highly driven professionals to join their growing team in the Golden Horseshoe region.

Sales & Business Development Rep - Transportation reports to the Regional Sales Manager and is primarily responsible for identifying, pursuing, and securing new business opportunities within the assigned territory. With an activity split of approximately 80% new business development and 20% existing account management, the role focuses on prospecting, relationship building, solution selling, and expanding the customer base to drive revenue growth.

In addition, the incumbent will maintain and grow relationships with approximately 100 existing key accounts, ensuring a high level of customer satisfaction while identifying opportunities for account expansion and retention.

Duties & Responsibilities

• Develop and execute strategic business development plans to drive profitable sales growth and increase market share throughout the assigned territory (Niagara, Hamilton, Mississauga, Brampton, and north up to Owen Sound).
• Prospect, qualify, and secure new business opportunities through face‑to‑face customer meetings, cold calling, networking, referrals, and industry events.
• Build and maintain a robust sales pipeline by identifying, targeting, and converting prospective customers across transportation, fleet, industrial, and distribution sectors.
• Establish trusted advisor relationships with prospective and existing customers by understanding their business needs and recommending value‑added solutions.
• Promote and sell East Penn Canada's complete portfolio of transportation products and services while identifying opportunities for cross‑selling and account expansion.
• Manage and grow a portfolio of approximately 100 key and national accounts, ensuring a high level of customer satisfaction and retention.
• Analyze customer activity, market trends, and competitive conditions to identify growth opportunities and support territory planning and forecasting.
• Prepare quotations, negotiate pricing and commercial terms, and secure new business agreements.
• Utilize Salesforce CRM and other sales tools to maintain accurate customer information, prospect activity, sales forecasts, and pipeline management.
• Deliver product demonstrations, technical support, and customer training to drive product adoption and strengthen customer relationships.
• Support warranty inquiries, core recovery initiatives, and customer issue resolution while maintaining a strong focus on customer experience excellence.
• Collaborate with internal teams to ensure seamless execution of customer requirements and timely resolution of service‑related concerns.
• Maintain accurate records of sales activities, customer interactions, and territory performance metrics.
• Represent East Penn Canada at trade shows, industry events, customer functions, and networking opportunities to generate leads and enhance brand awareness.

Experience, Skills & Competencies

• 5+ years of B2B outside sales experience, with a strong emphasis on new business development, territory growth, and revenue generation.<