Performance Marketing
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- Own full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor, native networks, and additional test channels
- Build traditional and offline demand-generation programs across direct mail, print, radio, CTV/linear, community events, and senior-center partnerships
- Manage blended CAC, channel-level ROAS, and cost per completed intake
- Direct ad-creative concepting, testing, and iteration
- Define measurement and attribution infrastructure for digital and offline-heavy funnels
- Present monthly budget-allocation plans, defend spending with data, and adjust plans as performance changes
Requirements
- Personally managed $30K+/month in spend on multiple individual channels
- Direct experience across both digital and traditional/offline channels, with real spend and results in both
- Demonstrable ROAS/CAC track record, including starting and ending performance, spend, timeframe, and optimization decisions
- Fluency with GA4, ad-platform reporting, and CRM systems; experience with HubSpot
- Comfortable using spreadsheets or SQL to validate platform reporting
- Aggressive testing discipline and willingness to discontinue underperforming ideas quickly
- Healthcare, Medicare, insurance, or another regulated-advertising category is a strong plus
- Experience marketing to seniors or adult children making decisions for parents is a strong plus
- Experience with direct response involving phone-based or human-assisted conversion paths is a strong plus
- Experience building a channel from zero is a strong plus
- Application must include one scaled channel with spend and ROAS/CAC results, one discontinued channel with learnings, and a first‑90‑days budget‑allocation hypothesis
Core Competencies
Demonstrates expertise in managing full-funnel paid acquisition across digital and traditional channels, with a strong focus on optimizing ROAS and CAC. Proficient in data‑driven decision‑making and budget allocation to enhance marketing performance.
Highest-signal resume keywords
- Full-Funnel Paid Acquisition
- ROAS/CAC Optimization
- GA4 Proficiency
- HubSpot Experience
- Healthcare Marketing Experience
ATS Optimization Keywords
Hard Skills
- Paid Acquisition Management
- Digital Marketing
- Traditional Marketing
- Data Analysis
- Channel-Level ROAS Management
- Cost Per Completed Intake Management
- Ad-Creative Concepting
- Attribution Infrastructure Definition
- Spending Defense with Data
- Budget Allocation Planning
Soft Skills
- Aggressive Testing Discipline
- Adaptability to Performance Changes
Industry Keywords
- Healthcare Marketing
- Medicare Advertising
- Insurance Marketing
- Regulated Advertising
- Senior Marketing
Tools & Technologies
- Google Ads
- Meta Ads
- YouTube Ads
- Bing Ads
- Reddit Ads
- Quora Ads
- Nextdoor Ads
- CRM Systems
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