Senior Experience Strategist

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Waveâ„
¢ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

We areseekinganexperienced and visionary Senior Experience Strategisttolead the development and execution of groundbreaking omni-channel strategiesthat drive unparalleled engagement, foster deep loyalty, and maximize lifetime value for our top-tier clients. If youpossessaproventrack recordof strategic leadershipat the intersection of customer experience, data, and complex digital ecosystems, and thrive on making atransformative impactwithin a dynamic agency environment, this is an unparalleled opportunity.

What will your day look like?

As a Senior Experience Strategist, you will:

• Drive Strategic Customer Relationshipsbydefining the overarching vision and strategic frameworksfor enhancing complex customer interactions across diverse touchpoints.
• Architect and Lead Innovative CRM Strategies, applying advanced principles of brand strategy, intricate journey mapping, and sophisticated audience segmentation. You will guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, andemergingplatforms, ensuring cohesive and impactful customer experiences.
• Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, from acquisition to post-sale, ensuring strategic alignment and seamless execution across all disciplines.
• Oversee and Synthesize Advanced Research & Analysis, directing qualitative and quantitative research methodologies. You willfacilitateand lead strategic workshops, extracting profound insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.
• Champion Data-Driven Strategic Planning,leveragingsophisticated CRM platforms (e.g., Salesforce, Adobe Experience Cloud) and advanced analytics dashboards to drive strategic insights, inform critical decision‑making, and architect robust measurement frameworks that prove ROI.
• Own and Drive Strategic Deliverables, leading the development of integrated channel plans, complex ecosystem development, and significant new business pitches. You will be instrumental in crafting compelling brand narratives and elevating our thought leadership within the industry, positioning VML MAP as a strategic partner.

Who are you going to work with?

You will beinour dynamic Experience Strategy team at VML MAP. Your role demandsstrategicmentorship, guiding cross-functional collaboration with creative, media, data, CX, and performance marketing specialists to ensure unparalleled strategic alignment and deliver revolutionary work. You willcultivate deep, trusted relationships with senior-level clients,leveragingsophisticated data‑driven insights to influence their strategic decisions and drive significant business impact. Our culture values connection, belonging, and the power of differences, fostering an environment where you can thrive.

What do you bring to the table?

• 
  
  Experience:
  7+ years of progressive experiencein CRM, customer experience strategy, or strategic planning roles,witha significant portiongained within a fast-paced, leading agency environment.
  Demonstrated success in developing and implementing large-scale, complex omni-channel strategies for major brands.
• Digital Marke