Marketing Specialist

Job Title: Marketing Specialist

Department: Marketing & Communications

Position Type: Full-Time, Permanent

Application Deadline: September 8, 2026

What we offer:

• Flexible work arrangements
• Comprehensive Benefits package includes Extended Health Care, Dental Benefits, Basic Life Insurance, Accidental Death and Dismemberment, Short-Term and Long-Term Disability, and Employee and Family Assistant Program (EFAP)
• Employer-matched Pension Plan at 5%
• Generous paid time off, including Vacation days, Sick Time
• Working in a beautiful park setting
• Free entrance to the Park, including to our many public special events
• Employee discounts on food and retail items and free parking

Who We Are:

Heritage Park is Canada's largest living history museum and offers visitors a chance to experience life in Western Canada from the 1860s to the early 1950s. The park features historical buildings, costumed interpreters, working antiques, and various exhibits that provide insight into the region's past.

Job Overview:

The Marketing Specialist is a strategic, results-oriented marketer who brings strong project management skills, media experience, and a collaborative mindset to help advance Heritage Park’s brand, programs, and guest experiences. This role plays a critical part in delivering high-performing marketing campaigns, managing vendor relationships, producing branded materials, and ensuring executional excellence across the Park’s marketing operations.

Responsibilities:

Paid Media Planning & Execution

• Develop and implement integrated, multi-channel advertising strategies to support attendance, membership growth, fundraising initiatives, and special events.
• Manage media calendars, and execute campaigns across digital, print, out-of-home, broadcast, and social platforms.
• Optimize ad performance by analyzing KPIs and adjusting tactics in real time.

• Collaborate with external agencies and media partners to deliver high-quality campaigns and maximize return on investment (ROI).

Vendor & Contractor Management

• Serve as a contact for creative contractors, print vendors, and media partners.
• Negotiate and manage contracts, ensuring quality service and cost effectiveness.
• Conduct annual vendor evaluations to improve performance and identify savings opportunities.
• Oversee the creative production process—from briefing to delivery.

Marketing Project Leadership

• Lead the intake, triaging, and prioritization of marketing requests across departments.
• Set and manage timelines, ensuring that marketing projects are delivered on time, on brand, and on budget.
• Use project management tools (e.g., Asana) to drive workflow visibility, team alignment, and deadline accountability.
• Coordinate large-scale initiatives such as the Calgary Stampede Parade and the Airport Display.

Brand & Collateral Oversight

• Oversee the creation and delivery of marketing collateral, signage, and branded assets that align with Heritage Park’s visual identity and messaging standards.
• Ensure timely and accurate production of event materials, park signage, print ads, and promotional tools.

Strategy Support, Budget & Financial Stewardship

• Co-manage key marketing budget lines, including tracking spending, reconciling invoices, and forecasting future needs.
• Maintain financial accuracy and accountability across campaign executions.
• Provide ongoing marketing guidance and support for internal departments (e.g., programming, membership, development).
• Mentor new marketing team members and contribute to a collaborative, high-performing work environment.
• Partner with leadership to ensure marketing goals align with Heritage Park’s broader strategic priorities.

Performance Tracking & Optimization

• Identify and track key performance indicators (KPIs) for advertising campaigns across platforms (digital, print, out-of-home, broadcast).
• Use analytics tools such as Google Analytics, Meta Insights, and vendor dashboards to measure campaign effectiveness to budget allocations.
• Generate post-campaign reports with actionable insights to inform future strategies and budget allocations.
• Monitor marketing performance trends, evaluate the impact of paid media, and adjust campaigns in real time to maximize results.
• Maintain organized records of campaign performance, vendor performance, and media deliverables for internal reporting and audits.
• Conduct regular market and competitor analysis to identify emerging opportunities and benchmarks for media efficiency.

Cross-Department