Event Marketing Manager

2 days ago

Calgary, AB, Canada BigGeo Inc. Full-time $90,000 - $130,000/year

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Event Marketing Manager

About BigGeo

BigGeo is the Spatial Cloud. We help companies manage and access the world's spatial data. Any size, any slice, any insight. Delivered in seconds.

We're building something that hasn't been around before: a new layer of the internet where the "where" and "when" behind every decision is instantly clear, programmable, and actionable. Our platform removes the complexity that has kept spatial data locked in silos for decades, and replaces it with speed, precision, and control.

We're a Calgary-based company, early and moving fast, with real customers, real infrastructure, and a clear point of view on where the world is going.

Why BigGeo Exists and Why People Build Here

Most companies are spatially blind. They know what their data says, but not where or when things actually happen. That gap costs real money, creates real risk, and limits what AI can actually do in the physical world. BigGeo exists to close that gap. We're not building another tool. We're building the rails that connect the planet's moving data to the systems that run the world. That's a big problem, and it takes people who care about doing things right, not just fast.

People build here because:

  • The problem is real and the category is open. We're not competing for the middle of an existing market. We're defining a new one. Your work shapes what the category becomes.
  • Your fingerprints are on the architecture. We're at the stage where the decisions you make today become the foundation tomorrow. What you ship matters.
  • We run on clarity, not politics. We move with purpose. No bureaucratic drag, just a team that agrees on the mission and gets to work.
  • You'll grow fast because the problems are hard. Spatial data at scale is a genuinely difficult domain. If you want to be stretched, you'll be stretched.
  • We're building for longevity. We're not chasing hype cycles. We're building infrastructure, the kind that compounds in value over time and earns the trust of the companies that depend on it.

The Role

BigGeo is seeking an Event Marketing Manager to turn events into a strategic, measurable marketing channel for the Spatial Cloud.

This role owns more than event logistics. You will help determine where BigGeo should show up, why we should be there, who we need to reach, and what we need to do before, during, and after each event to make the investment count.

You will build and manage BigGeo's event strategy and calendar, evaluate conferences and sponsorship opportunities, identify speaking opportunities, develop audience and account strategies, and partner closely with Sales and Marketing to generate awareness, meetings, qualified conversations, and measurable business opportunities.

You will own the complete event journey—from opportunity assessment and planning through execution, lead capture, follow‑up, attribution, and performance analysis.

This is a high‑ownership role for someone who combines strategic thinking with detailed execution and believes events should be managed as a measurable growth channel rather than a collection of isolated activities.

What You Will Build and Own

As Event Marketing Manager, you will build the systems and programs that determine how BigGeo shows up in the market through events.

You will build and own:

  • BigGeo’s event strategy and event calendar
  • Frameworks for evaluating conferences, trade shows, sponsorships, and other event investments
  • End-to-end planning and execution for priority events
  • Speaking and thought‑leadership opportunity identification
  • Event budgets, vendors, timelines, logistics, and deliverables
  • Target audience and account strategies for priority events
  • Pre-event marketing and meeting‑generation programs
  • Event experiences designed to make BigGeo distinctive and memorable
  • Lead capture and post-event follow‑up coordination
  • Event performance, attribution, and ROI reporting
  • Recommendations for which events BigGeo should repeat, expand, test, or stop
  • Repeatable event playbooks and operating processes
  • AI-enabled workflows for event research, targeting, planning, communications, reporting, and optimization

Your work will turn events into an increasingly informed and repeatable marketing investment rather than a series of one‑time activities.

Key Responsibilities

Event Strategy and Investment

  • Build and maintain BigGeo’s event strategy and calendar across conferences, trade shows, sponsorships, speaking opportunities, and other relevant industry events
  • Research and evaluate potential events based on audience relevance, strategic fit, commercial opportunity, category‑building potential, cost, and expect