Marketing Program and Digital Manager
4 days ago
At Livingston, the Manager of Marketing Program and Digital plays a pivotal role in driving business growth through innovative, scalable marketing initiatives. This high-impact position focuses on developing and executing data-driven strategies to generate qualified leads, enhance customer engagement, and optimize lifecycle marketing efforts. Collaborating with cross-functional teams, you will shape best practices for digital marketing, campaign reporting, and overall program success.
Key Responsibilities
Marketing and Demand Generation Strategy:
- Support and execute comprehensive annual and quarterly B2B digital marketing plans, strategically driving incremental growth to achieve overarching business objectives.
- Plan, execute, and support the AI integrated marketing plan for Livingston
- Design and customize digital marketing campaigns to align with industry and segment-specific needs, considering the customer lifecycle stage, personas, and journey.
- Collaborate with the optimization of processes to drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
- Continuously refine lead generation efforts to meet and exceed sales pipeline goals.
Campaign Execution and Optimization:
- Collaborate with the marketing automation, content and product teams to execute campaigns across multiple channels (email, SMS, paid media, etc.).
- Provide data-driven recommendations to optimize campaign performance and meet business objectives.
Analytics and Insights:
- Leverage platforms like Google Analytics, Salesforce, and other tools to evaluate digital marketing effectiveness.
- Monitor customer journeys, campaign performance, and ROI to identify growth opportunities.
Cross-Functional Collaboration:
- Partner with Marketing, Sales, client service and other business areas to ensure cohesive customer experience.
- Align marketing strategies with financial objectives and cross-departmental goals.
Vendor and Budget Management:
- Manage relationships with vendors, agencies, and technology partners to enhance marketing outcomes.
- Oversee digital marketing budgets, ensuring efficient allocation and addressing budget gaps.
CRM Systems Oversight:
- Support the optimization and integration of Salesforce and Pardot, ensuring seamless functionality and alignment with marketing objectives.
- Drive the development of advanced reporting, dashboards, and third-party platform integrations to enhance data management.
- Collaborate on the implementation segmentation and personalization strategies to improve campaign performance and customer engagement.
Compliance and Data Governance:
- Ensure all marketing efforts comply with data privacy and consent regulations.
- Oversee and collaborate with the automation lead best practices for data governance and consent management within CRM systems.
Qualifications
Education:
Bachelor’s degree in marketing, Business Administration, Information Technology, or a related field.
Experience:
- 5+ years’ experience in B2B integrated marketing (e.g., digital, email, social media, campaign), marketing strategy, business planning, marketing operations, or a related field
- 5+ years in growth or digital marketing, with proven success in demand generation and sales enablement strategies.
Technical Skills:
- Proficiency in Salesforce, and digital advertising platforms (e.g., Google Ads, Bing Ads, Campaign Manager).
- Strong expertise in SEO, SEM, and analytics tools (e.g., Google Analytics, Adobe Analytics, SEMrush, Hotjar).
- Nice to have: Jasper.AI and marketing automation(Pardot) experience
Competencies:
- Strategic thinker with excellent project management and organizational skills.
- Strong analytical ability to translate data into actionable insights.
- Exceptional communication and interpersonal skills, with the ability to collaborate across all organizational levels.
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