Remote PR

PR & Communications Manager

Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.

Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.

The Role

The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

Key Responsibilities

• Develop, refine, and present strategic communications plans aligned with business objectives

• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions

• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs

• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers

• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles

• Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships

• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant

• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.

• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence

• Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy

• Contribute to new business proposals and client presentations as a subject matter expert

What You Offer / Qualifications

• 4–7 years of experience in PR and communications

• Strong written and verbal communication skills with a flair for creativity

• Agency experience required; B2B or B2B tech experience strongly preferred

• Demonstrated track record of earning meaningful media coverage

• Strong media relationships and the ability to build new ones quickly

• Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content

• Ability to translate complex B2B narratives into sharp, compelling pitches and stories

• On the pulse of industry news and trends across media and social media

• Comfort using AI tools to sharpen research, targeting, and workflows

• Willingness to travel to visit clients on an as-needed basis

• Continuously strengthen PR expertise through proactive independent learning

• Bachelor's degree in public relations or communications preferred

What Success Looks Like

• You embody our core values in every client and team interaction

• You act quickly on media opportunities and breaking news opportunities