QA Engineer- Salesforce Marketing Cloud

3+ Years

Canada

Full-Time

CAD 70000 - 80000 (Annual)

Job Title: QA Engineer- Salesforce Marketing Cloud (SFMC) Job Type:- Full Time Work Mode:- Hybrid Tru Inc. is seeking a QA Engineer- Salesforce Marketing Cloud (SFMC). We have one (1) permanent position available for an immediate start.

About Us:- At Tru, we are more than just a technology agency—we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era.

Location:- This role is based out of our Halifax office on a schedule of 3 days in-office per week, with the remaining 2 days remote. In-office days are used for client workshops, team sessions, and key planning cycles.

Position Overview:- We are looking for an experienced

QA Engineer –Salesforce Marketing Cloud (SFMC)

to support the testing and quality assurance of marketing technology solutions built on Salesforce Marketing Cloud.

The successful candidate will be responsible for validating campaign configurations, customer journeys, data integrations, personalization, segmentation, and outbound communications across SFMC. The role will work closely with Marketing, Business Analysts, SFMC Developers, Data/Integration teams, and Product stakeholders to ensure solutions meet functional, technical, and business requirements before deployment.

Key Responsibilities:- Quality Assurance & Test Planning

Review business requirements, user stories, solution designs, and acceptance criteria to identify testing requirements.

Develop comprehensive test plans, test scenarios, test cases, and test data for SFMC implementations.

Perform functional, integration, regression, system integration, and end-to-end testing.

Maintain requirement-to-test-case traceability and ensure adequate test coverage.

Identify, document, prioritize, and track defects through resolution and retesting.

Salesforce Marketing Cloud Testing:-

Validate SFMC solutions across:

Email Studio

Journey Builder

Automation Studio

Contact Builder

Content Builder

Mobile Studio, where applicable

CloudPages, forms, and landing pages

Test customer journeys, entry events, decision splits, wait activities, exclusions, suppressions, and exit criteria.

Validate triggered, transactional, scheduled, and batch communications.

Test email templates for content, dynamic content, personalization, links, images, and rendering.

Validate AMPscript and SQL-driven personalization and segmentation logic.

Verify unsubscribe, subscription management, preference management, and suppression processes.

Data & Integration Testing:-

Validate data ingestion into SFMC Data Extensions from upstream systems.

Verify field mappings, data types, primary keys, relationships, and data quality.

Test SQL queries, filters, segmentation rules, and Automation Studio workflows.

Validate integrations between SFMC and systems such as:

Salesforce CRM

Snowflake or other data platforms

APIs and middleware platforms

Ecommerce and customer platforms

Product, pricing, promotion, and transactional data sources

Perform source-to-target data validation and reconciliation.

Validate API-based integrations, file-based integrations, scheduled imports, exports, and automation dependencies.

Identify duplicate, incomplete, delayed, or incorrectly transformed customer data.

Campaign & Journey Validation:-

Validate audience qualification and segmentation before campaign deployment.

Confirm customers enter the correct journeys based on defined business rules.

Validate personalization and dynamic content across different customer profiles and segments.

Test positive, negative, boundary, exception, and edge-case scenarios.

Ensure communications are delivered to the correct audiences while respecting exclusions and suppression rules.

Validate campaign scheduling, frequency, timing, and dependencies.

Email & Customer Experience Testing:-

Test responsive behaviour across desktop, tablet, and mobile devices.

Validate URLs, tracking parameters, CTAs, redirects, images, and content.

Verify UTM parameters and analytics/tracking implementation where applicable.

Validate localization and market-specific content where required.

Ensure customer-facing experiences meet approved design and functional requirements.

SIT, UAT & Release Support:-

Lead and execute

System Integration Testing (SIT)

for SFMC solutions.

Support busi