Associate Director Programmatic

3 days ago

Toronto, Canada Omnicom Media Group Full time

Company Overview:

Omnicom Media Group’s programmatic team market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.


Position and Responsibilities:

The programmatic activation team is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance. The Associate Director, Programmatic role is to provide best-in-class programmatic leadership on significant pieces of a client’s business by leveraging their expertise in digital media activation and the resources available within the larger programmatic team. The Associate Director must lead and foster a strong level of integration of programmatic among all groups within the Agency. A successful Associate Director is an effective communicator and possess the ability to both work with and guide a programmatic media specialist team.


The Associate Director, Programmatic reports into the Director, Programmatic.

Responsibilities Include:

Account Management & Business Growth

Create and maintain solid client and agency partner (strategy/client teams) through best-in-class strategy development, project management, report delivery, and client communication.

Build and maintain productive internal team relationships that ensure clients’ needs are met in a timely and efficient manner

Develop a deep understanding of a client’s campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners

Demonstrate ability to deliver client outcomes via best-in-class performance plans through programmatic planning process and robust optimization strategies.

Develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners.

Document and communicate client and campaign milestones, deliverables and decision points, either with client teams or directly with clients

Programmatic Planning & Campaign Execution

Deep understanding of all integrated programmatic partners (buying platforms, data, etc.); able to effectively lead and plan all media mix logistics for campaigns based on the partner’s technology capability/functionality.

Develop planning objectives and strategies that are in line with the client’s marketing direction while continually seeking a consumer-centric view in all strategic thinking to improve performance and drive insights.

Work closely with the Marketing Science and Campaign Analytics team to understand current campaign performance and data, mining for opportunities to deliver better performance for assigned clients

Team Management

Participate in organizational leadership initiatives ensuring successful implementation and execution by modeling organizational and leadership capabilities

Lead and effectively manage a team of programmatic media specialists and facilitate each team member’s development providing ongoing coaching, feedback, career coaching and direction and identifying areas to improve the knowledge or skills of more junior team members

Train team members and others on media and buying best practices

Actively leverage and improve established processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients


Required Education & Experience:

Bachelor’s degree in Marketing, Advertising, Communications, Business, Economics, Statistics, Mathematics, Engineering, Operational research, Finance and Sciences degrees preferred. Master’s degree a plus

3-5 years of work experience, with recent managerial experience in biddable media and/or digital advertising

Hands on Ad Tech experience: DSP, Google Marketing Platform (DV360, Google Ads Manager), Ad Networks, Media Optimization Solutions, or 3rd party search or social platforms and/or ad operations technology is an asset

Advanced knowledge of Microsoft software tools including Excel, PowerPoint and Word. Macro/VBA experience a plus.

Advanced understanding and experience with Ad Trafficking (DoubleClick specific) a plus


Required Skills:

Self-starter, with strong leadership and communication skills who is capable of setting goals and reporting progress against them

Strong organizational navigation – able to manage and prioritize multiple projects and work well with a matrixes organization

Problem solving and attention to detail in a multi-tasking, fast-paced business environment

Data analysis in Excel, including Pivot Tables & basic statistics with the confidence to act on marketing data (simplify this one)


COMMITMENT TO IDEA :

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action. This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

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