Programmatic, Associate Director

6 days ago

Toronto, Canada OMD Canada Full time

COMPANY OVERVIEW:

At OMD we are much more than just a media communications agency. As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.

Omnicom Media Group’s programmatic team (OMD Programmatic) delivers market-leading programmatic media technologies and solutions to Omnicom clients globally. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.

OVERALL RESPONSIBILITIES:

The programmatic activation team is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance. The Associate Director, Programmatic role is to provide best-in-class programmatic leadership on significant pieces of a client’s business by leveraging their expertise in digital media activation and the resources available within the larger programmatic team. The Associate Director must lead and foster a strong level of integration of programmatic among all groups within the Agency. A successful Associate Director is an effective communicator and possess the ability to both work with and guide a programmatic media specialist team.

WHAT YOUR DAY WILL LOOK LIKE

Account Management & Business Growth

  • Create and maintain solid client and agency partner (strategy/client teams) through best-in-class strategy development, project management, report delivery, and client communication.
  • Build and maintain productive internal team relationships that ensure clients’ needs are met in a timely and efficient manner
  • Develop a deep understanding of a client’s campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners
  • Demonstrate ability to deliver client outcomes via best-in-class performance plans through programmatic planning process and robust optimization strategies.
  • Develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners.
  • Document and communicate client and campaign milestones, deliverables and decision points, either with client teams or directly with clients

Programmatic Planning & Campaign Execution

  • Deep understanding of all integrated programmatic partners (buying platforms, data, etc.); able to effectively lead and plan all media mix logistics for campaigns based on the partner’s technology capability/functionality.
  • Develop planning objectives and strategies that are in line with the client’s marketing direction while continually seeking a consumer-centric view in all strategic thinking to improve performance and drive insights.
  • Work closely with the Marketing Science and Campaign Analytics team to understand current campaign performance and data, mining for opportunities to deliver better performance for assigned clients

Team Management

  • Participate in organizational leadership initiatives ensuring successful implementation and execution by modeling organizational and leadership capabilities
  • Lead and effectively manage a team of programmatic media specialists and facilitate each team member’s development providing ongoing coaching, feedback, career coaching and direction and identifying areas to improve the knowledge or skills of more junior team members
  • Train team members and others on media and buying best practices
  • Actively leverage and improve established processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients

Required Education & Experience:

  • Bachelor’s degree in Marketing, Advertising, Communications, Business, Economics, Statistics, Mathematics, Engineering, Operational research, Finance and Sciences degrees preferred. Master’s degree a plus
  • 4-5 years of work experience, with recent managerial experience in biddable media and/or digital advertising
  • Hands on Ad Tech experience: DSP, Google Marketing Platform (DV360, Google Ads Manager), Ad Networks, Media Optimization Solutions, or 3rd party search or social platforms and/or ad operations technology is an asset
  • Advanced knowledge of Microsoft software tools including Excel, PowerPoint and Word. Macro/VBA experience a plus.
  • Advanced understanding and experience with Ad Trafficking (DoubleClick specific) a plus

DESIRED ATTRIBUTES

  • Self-starter, with strong leadership and communication skills who is capable of setting goals and reporting progress against them
  • Strong organizational navigation – able to manage and prioritize multiple projects and work well with a matrixes organization
  • Problem solving and attention to detail in a multi-tasking, fast-paced business environment
  • Data analysis in Excel, including Pivot Tables & basic statistics with the confidence to act on marketing data (simplify this one)


Finally, OMD is a great place to work with friendly and dynamic team members who work hard but play hard too Of course, we are all working from home and staying very well connected. Some perks we offer are:

  • Virtual Monthly Town Hall Meetings
  • Comprehensive training program
  • Full complement of health benefits (My FlexBenefits@OMD)
  • Flex Work Arrangement (Remote working, flex hours)
  • “Special Days” (extra time-off days around statutory long weekends)
  • Rewards & Recognition program when you go above and beyond the call of duty


OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

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