Social Strategist

4 weeks ago

Toronto, Canada Arrivals + Departures Full time

Arrivals + Departures is an equal opportunity employer. We are committed to building an environment where everyone feels included, valued, and heard. Diversity and inclusion are an important part of our everyday work, and it is our belief that they enable us to reach our goal of seeing the world differently. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communications and/or people with intersectional identities. Accommodations can be made upon request for candidates taking part in all aspects of the selection process.


About us:


Arrivals + Departures (A+D) is an independent creative and media agency based in Toronto and Halifax, comprising over 80 passionate individuals. We embody an entrepreneurial spirit and the necessary hustle for today's dynamic landscape. Our name reflects our mission to 'See The World Differently', inspired by the evolving environment around us. We tackle each challenge and opportunity with fresh perspectives, avoiding predictable outcomes. We are dedicated to challenging the status quo and relentlessly pursuing unique insights.


What we’re looking for


At A+D, we refuse to accept the notion that social content is the 'low hanging fruit' of advertising. With its ability to shift and shape culture, we believe - when done right - social can be one of the most impactful forms of communication. We’re on the lookout for an individual that embodies this belief, and is committed to helping our clients understand and successfully navigate the ever-changing world of social media.


Join our dynamic team as a Social Strategist and take the lead in crafting disruptive social-first strategies and content. You will provide insightful approaches to channel, content and sometimes influencer campaign strategies. You will also be responsible for developing and overseeing editorial calendars, campaigns, analyzing performance, and staying on top of culture and trends to ensure our social media efforts are effective and innovative.


We're seeking candidates who are not just passionate about social media but thrive in dynamic, fast-paced environments. With an entrepreneurial mindset, you'll lead strategic initiatives that enhance our clients' social presence, leaving a lasting impact. If you're ready to take the reins as our Social Strategist and drive meaningful results, we want to hear from you


Core Responsibilities:


SOCIAL EXPERTISE: Stay up-to-date with industry trends, emerging technologies, and best practices in social strategy to ensure we create disruptive social-first content that grabs audience attention.


STRATEGY: Develop comprehensive social, content and/or channel strategies aligned with overall marketing and business goals; collaborate with cross-functional teams to integrate social media into broader marketing initiatives and campaigns.


CONTENT PLANNING + BRIEFING: Lead the development and implementation of social editorial calendars, brief and collaborate with the creative teams to develop attention-grabbing social-first content.


SOCIAL MEDIA MANAGEMENT: Own the day to day management of multiple (client) social media channels, scheduling content, publishing posts when necessary, monitor and engaging with the community.


SOCIAL LISTENING: Leverage platforms and tools to monitor and translate social listening data and insights into strategic recommendations that help inform new content.


REPORTING: Monitor and analyze social performance KPIs and listening observations, creating the social media reports that go to brands showcasing our work, and identifying actionable insights to lead the optimization of future content and campaigns.


Experience & Skills:


  • 3-5 years of experience in brand and/or social media roles.
  • A passion for, and deep understanding of, social culture and trends.
  • Proven experience working in social media with a focus on management and strategy.
  • Strong grasp of established and emerging social media platforms and algorithms.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Understanding of social ad units and media opportunities.
  • A history of successful collaboration with sr. strategists, creative teams, leads and clients, providing expertise and influencing brand’s social presence.
  • Excellent communication, interpersonal and presentation skills.
  • Ability to work in a fast-paced environment.
  • Agency experience (or similar) preferred.
  • Experience working with/managing content creators/influencers is a plus.





We love people who are curious, ask questions, like to share knowledge and collaborate. If that sounds like you we’d love to talk Please send your resume to jobs.yyz@arrivalsdepartures.com.

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