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Marketing Director

4 weeks ago

new brunswick canada ca Kindred Home Care Full time

Director of Marketing Wanted: Must Love Big Challenges & Bigger Impact


You:

  • A marketing pro (A players only ) who can craft compelling campaigns, build brands, and make data-driven decisions.
  • The kind of person who gets fired up by ambitious goals and actually enjoys rolling up your sleeves to make things happen.
  • Comfortable being the first marketing hire—because you don’t just execute strategies, you build them.


Us:

  • A fast-growing, industry-shaping home care company that went from delivering 200,000 hours of care in 2013 to 1,200,000 hours in 2024 (and we’re just getting started).
  • A small but mighty exec team that tackles big challenges and prioritizes making real impact in our client’s lives.
  • Not your average corporate machine - just a driven team with a big vision: 3.6 million hours of care by 2030 .


The Gig:

We’re looking for a Director of Marketing to build our marketing function from the ground up . That’s right, you get to create the playbook, help define the brand, and drive growth. No legacy baggage. No rigid corporate hierarchy. Just a blank slate and the resources to make things happen.


What You’ll Do:

  • Develop & execute a killer marketing strategy.
  • Define our brand voice and messaging—make us stand out.
  • Own digital marketing, content, social media, and campaigns.
  • Run paid ads, partnerships, and events (and make sure they actually work).
  • Track performance, optimize campaigns, and drive ROI.
  • Work closely with the sales & leadership team to attract more customers.
  • Stay ahead of trends, because marketing waits for no one


What You Bring:

  • 5-10 years of experience in marketing (ideally high-growth or service-based).
  • A track record of building & executing successful marketing strategies.
  • Deep expertise in digital marketing, content creation, and lead gen .
  • Strong communication skills—because marketing is all about storytelling.
  • Hands-on experience with marketing automation, analytics, and CRM tools.
  • A data-driven mindset (we love creativity, but results matter).
  • A get-it-done attitude—you don’t wait around for instructions and have a personal bias for action.


Why You Should Apply:

  • Be the first marketing leader at Kindred and build something that matters.
  • Work directly with leadership—your work will have a real impact.
  • No bureaucracy, no micromanaging—just freedom to execute .
  • Be part of a team that values innovation, ambition, and smart risk-taking.
  • Join a fast-growing company with a mission that actually measurably improves lives.


We’re not looking for just any marketer. We need a bold, strategic, roll-up-your-sleeves kind of leader who’s ready to make an impact. If you’re the type of person who reads this and thinks, Hell yes, let’s do this, we want to hear from you.


At Kindred Home Care, we know the best ideas come from diverse perspectives. We’re all about real people, real impact , and a workplace where everyone belongs. No matter your background, identity, or what makes you uniquely you, if you bring passion and talent, you’ve got a place here.


Let’s build something great together. Apply now.