Marketing Director

4 weeks ago


NouveauBrunswick, Canada Kindred Home Care Full time

Director of Marketing Wanted: Must Love Big Challenges & Bigger Impact

You:

  • A marketing pro (A players only) who can craft compelling campaigns, build brands, and make data-driven decisions.
  • The kind of person who gets fired up by ambitious goals and actually enjoys rolling up your sleeves to make things happen.
  • Comfortable being the first marketing hire—because you don’t just execute strategies, you build them.

Us:

  • A fast-growing, industry-shaping home care company that went from delivering 200,000 hours of care in 2013 to 1,200,000 hours in 2024 (and we’re just getting started).
  • A small but mighty exec team that tackles big challenges and prioritizes making real impact in our client’s lives.
  • Not your average corporate machine - just a driven team with a big vision: 3.6 million hours of care by 2030 .

The Gig:

We’re looking for a Director of Marketing to build our marketing function from the ground up . That’s right, you get to create the playbook, help define the brand, and drive growth. No legacy baggage. No rigid corporate hierarchy. Just a blank slate and the resources to make things happen.

What You’ll Do:

  • Develop & execute a killer marketing strategy.
  • Define our brand voice and messaging—make us stand out.
  • Own digital marketing, content, social media, and campaigns.
  • Run paid ads, partnerships, and events (and make sure they actually work).
  • Track performance, optimize campaigns, and drive ROI.
  • Work closely with the sales & leadership team to attract more customers.
  • Stay ahead of trends, because marketing waits for no one

What You Bring:

  • 5-10 years of experience in marketing (ideally high-growth or service-based).
  • A track record of building & executing successful marketing strategies.
  • Deep expertise in digital marketing, content creation, and lead gen .
  • Strong communication skills in both french & english —because marketing is all about storytelling.
  • Hands-on experience with marketing automation, analytics, and CRM tools.
  • A data-driven mindset (we love creativity, but results matter).
  • A get-it-done attitude—you don’t wait around for instructions and have a personal bias for action.

Why You Should Apply:

  • Be the first marketing leader at Kindred and build something that matters.
  • Work directly with leadership—your work will have a real impact.
  • No bureaucracy, no micromanaging—just freedom to execute .
  • Be part of a team that values innovation, ambition, and smart risk-taking.
  • Join a fast-growing company with a mission that actually measurably improves lives.

We’re not looking for just any marketer. We need a bold, strategic, roll-up-your-sleeves kind of leader who’s ready to make an impact. If you’re the type of person who reads this and thinks, Hell yes, let’s do this , we want to hear from you.

At Kindred Home Care, we know the best ideas come from diverse perspectives. We’re all about real people, real impact , and a workplace where everyone belongs. No matter your background, identity, or what makes you uniquely you , if you bring passion and talent, you’ve got a place here.

Let’s build something great together. Apply now.


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