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Senior Programmatic Analyst

2 months ago

Toronto, Canada OMD Canada Full time

Senior Manager, Programmatic


OVERIVIEW


At OMD we are much more than just a media communications agency. As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.


Omnicom Media Group’s programmatic team (OMD Programmatic) delivers market-leading programmatic media technologies and solutions to Omnicom clients globally. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.


OVERALL RESPONSIBILITIES:


The programmatic planning and optimization group is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance and helping managing client relationships.


As Senior Manager, Programmatic you are expected to employ and continually define the state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. You must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.


WHAT YOUR DAY WILL LOOK LIKE

Performance Management

▪ Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

▪ Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations

▪ Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Programmatic to increase share of budgets

▪ Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization

▪ Able to make compelling arguments based on data and results for more client data access

▪ Hands-on execution and management of day-to-day performance of client campaigns

▪ Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth

▪ Develop at minimum 2 best practices per year leading to incremental business growth

▪ Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities

▪ Execute Omnicom and 3rd party planning, activation & measurement tools as client needs dictate


Programmatic Planning


Assist Agency teams with client strategy development, annual account plans, and marketing solutions for clients

▪ Work closely with agency account teams and brand clients to develop best-in-class solutions

▪ Increase Programmatic revenue and/or market share through new client development and upsell of existing clients

▪ Translates client goals and KPI’s to platform activation strategies/tactics

▪ Develop and implement all media mix logistics, definitions, processes at client-level

▪ Communicate day-to-day format, screen, platform performance to clients and agencies as needed Organizational Management

▪ Demonstrates leadership through influence with Agency and Programmatic counterparts.

▪ Train team members and others on Programmatic Buying best practices

▪ Develop relationships with other Programmatic Buying professionals to share best practices and lessons learned

▪ Own a deep Technical understanding of Omnicom and 3rd party planning, activation & measurement tools

▪ Develop people and team management skill


REQUIRED EDUCATION AND EXPERIENCE:

▪ Experience managing online Display, Paid Search, Social, and Mobile campaigns – especially API-driven.

▪ Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms

▪ Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance

▪ Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus

▪ 3 ½ -4 years’ experience managing client campaigns with proven track record of client success

▪ Minimum 2 years’ experience training/managing a junior team under supervisor of the Associate Director


DESIRED ATTRIBUTES

▪ Proactive, self-starter, capable of setting goals and reporting progress against them

▪ Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure

▪ Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions

▪ Ability to multi-task, prioritize, and balance time across 5-10+ clients, multiple partner relationships, and internal initiatives on a daily basis

▪ Strong leadership & communication skills

▪ Data analysis in Excel, including Pivot Tables & basic statistics. Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advanced understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad Servers, Attribution, and Ad Verification


Finally, OMD is a great place to work with friendly and dynamic team members who work hard but play hard too Of course, we are all working from home and staying very well connected. Some perks we offer are:

• Virtual Monthly Town Hall Meetings

• Comprehensive training program

• Full complement of health benefits (My FlexBenefits@OMD)

• Flex Work Arrangement (Remote working, flex hours)

•“Special Days” (extra time-off days around statutory long weekends)

• Rewards & Recognition program when you go above and beyond the call of duty


OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.