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Vice President, Marketing

4 months ago

Guelph, Canada Fusion Homes Full time

Love the Journey


As a 2022 & 2023 Kincentric Best Employer, we approach the employee experience the same way we approach the customer experience. Buying a new home can be rewarding, challenging, and, ultimately, life changing. A new home is not just one of the largest purchases made in a lifetime; it becomes a defining part of the buyer. The employee experience is no different and our deep devotion to our people propels everything we do.


For us to deliver an unparalleled customer experience and drive the business with immense growth ahead, we require a unique mix of unbelievably rare people. We care first and foremost about talent and the unrelenting drive to defy the expectations set out ahead of us. To rise to the occasion, we consistently over-deliver, and live each day with a clear purpose of doing better than we did the day before.


Join the Fusion Team


We are searching for an exceptionally talented Vice President, Marketing & Strategy to join our growing team and deliver on our 5 Year Strategic Plan. As a deeply experienced people manager and seasoned technical expert, the Vice President, Marketing & Strategy brings strategic business acumen, an incredible mind for brand development, a relentless drive for results, and an ability to lead through our values each and every day.


What You’ll be Doing:

  • Lead the Marketing team, including Brand, Insights, and Projects, for the total organization.
  • Build and develop a best-in-class Marketing strategy while leading the delivery of the 5 Year Strategic Plan.
  • Oversee the annual Marketing planning process and deliver on Marketing Must Wins, Department Plans, and special projects.
  • Refine the customer experience and evolve the customer journey, providing a best-in-class end to end experience.
  • Use analytics, detailed reporting, and competitor benchmarking to uncover strategic gaps and opportunities for enhancing our marketing initiatives.
  • Champion and oversee exciting projects including new community rollouts, employee engagement experiences, and the creation of new brands.
  • Lead all insights work for new product design.
  • Lead all pricing strategies, as well as all product selections within the home.


What You Bring to the Table:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 12+ years of progressive Marketing leadership experience across all marketing functions and disciplines.
  • Professional people management expertise with an ability to set proper and clear goals to drive results through others.
  • A proven passion and ability to lead the strategic planning process and build ready-to-execute marketing strategies.
  • Elite business acumen, discernment, and decision-making capabilities to support redefining competitive and brand positioning, strengthening market stance, and enhancing brand prestige.
  • The ability to think critically with exceptional problem-solving skills to analyze complex issues and develop effective solutions.


Why You Should Join Fusion:

  • Award-winning company culture
  • Numerous opportunities for growth and professional development
  • Exciting social events and Employee Recognition Program
  • Competitive salary and performance-based bonus system
  • 100% employer paid benefits for you and your family members
  • Company cell phone provided
  • Discounts on Fusion Homes plus first access