Customer Demand Planner

4 months ago

Toronto, Canada Asahi Europe & International Full time

Company Vision

Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr. Asahi also owns and distributes several spirit based ready-to-drink (RTD) brands including Vodka Mudshake and Twisted Shotz.

Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalisation. Asahi Canada operates within the EMEAA Division of the Asahi Europe & International group and is the lead growth market for the International business. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings.

Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.

Main Interfaces

Reports to the Head of Supply Chain. Interacts continuously with broader Canada and EMEAA Supply Chain teams. Regular interactions with Canadian Leadership Team and functions (Sales, Finance, Marketing). Liaises with breweries, customers, partners and suppliers toward achievement of high levels of customer service and KPI delivery. Sits on & participates in relevant Canada and EMEAA teams and forums.

Key Purpose Statement

The Customer Demand Planner is accountable for ensuring robust, assumption based, Demand Plans are generated for Canada. Direct responsibility for high levels of customer service to Canadian customers, working closely with Supply Planning colleagues.

Strong relationships across multiple functions as well as our customers will be essential.

Also accountable for ensuring supply chain operations are aligned with the commercial teams, mutual supply chain costs are optimised and opportunities for service enhancements are delivered. This role will work closely with Canadian branches, so will require working to their time zones 3 days per week.

Key Responsibilities

  • Ensure that demand plans are in place across various planning horizons (13-week, rolling 18 months and 3-year plan) at the relevant SKU hierarchy for a set of customers.
  • Drive collaborative planning processes both internally and externally especially around New products.
  • Influence and obtain cross functional volume consensus across Sales, Finance, Marketing and Customers (where appropriate) using insight led analysis to demonstrate trends, performance and future expectations.
  • Balance delivering excellent customer service levels whilst maintaining appropriate inventory to hit inventory value targets.
  • Generate the best possible demand forecast for Canada in collaboration with our Commercial and Finance teams and insights from International Supply Chain Analysts.
  • Ensure appropriate systems disciplines are fully utilised, including, but not exclusive to, Statistical Forecasting, history cleansing, segmentation etc.
  • Monitor actual orders against demand forecast, speedily investigate significant variances, understand root causes and impact across wider Supply Chain.
  • Coordinate the monthly Demand Review process for Canada and volume forecast updates throughout the year (Budgets, Profit Forecasts PFs, International Business Plan).
  • Provide overviews of latest volumes performance versus targets to Commercial and Finance teams.
  • Work closely with the International Supply Chain Analysts and Commercial Teams to influence operational behaviours of our customers to optimise joint supply chain practices (e.g. order management, forecasting)
  • Demonstrate high personal integrity to develop / manage customer relationships.

Language skills:

Fluent in English

  1. Key Competency Requirements
  • Pro-active and self-reliant; able to set own work priorities within the scope of the role.
  • Works with high level of accuracy without direct supervision.
  • Effective communication.
  • Customer orientation.
  • Demonstrates a learning attitude; independence; accuracy; robustness; flexibility; task orientation.
  • Pragmatic thinking; ability to solve a problem drawing on previous experience.
  • Strong Excel skills, SAP experience preferred

ASAHI BEHAVIOURS – strong individually, stronger together

  • Committed – we do what we say we will do
  • Cooperative – we are stronger when we work together
  • Curious – we are open minded and discover better ways
  • Bold – we are clear and decisive in whatever we do
  • Empowering – I bring out the best in my people

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are


At Asahi Canada we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.

We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

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