Senior Manager Category Strategy Planning

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

CATEGORY/FUNCTION INTRODUCTION

Unilever Canada Skin Cleansing is the category leader with over 30% market share providing superior whole-person wellbeing through irresistible products, joyful experiences, and purposeful brands. We are seeking a Sr. Manager, CS&P Canada, Skin Cleansing to lead our portfolio through end-to-end category and shelf strategy and flawless execution to deliver share winning growth plans. This leader will partner with the Skin Cleansing cross functional leadership as well as the overall Personal Care leadership team to deliver the Canada growth strategy.

Job Purpose

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. The Customer Strategy & Planning Manager (CSP) is the voice of the customer and the shopper in the Personal Care Business Group. They will be responsible for all commercial levers including performance management, P&L ownership, category and brand operations and planning, shopper marketing, NRM as well as category strategy.

What Will Your Main Responsibilities Be

The CS&P Sr. Manager will set and deploy channel strategy for their category and deploy holistic customer investment across customers to deliver profitable growth. This role represents the customer in core organizational processes including Sales & Operating Plan (S&OP), Integrated Business Planning (IBP), & Net Revenue Management (NRM)

The CS&P leads will be responsible for ensuring channel and customer insights are incorporated in the development of brand and category plans and building execution against those plans in the context of retailer strategy inclusive of instore execution elements of Instore Visibility and Integrated OMNI shopper initiatives.

• Responsible for in year delivery, P&L management, customer planning and category strategies including deployment of TTS.
• Bring the retailer shopper voice into the Skin Cleansing business; Pioneer ‘consumer love’ for the Business Unit and Business Group.
• Sales and Operating Plan – lead consolidated Customer Development (CBD) input and own ‘output’, drive CBD business performance
• Ensure excellence in brand and customer operations across the SCL business through ownership of S&OP and forecasting processes.
• Development and implementation of channel specific strategies including innovation to address the changing needs of the diverse shoppers across all channels in the Canadian marketplace as a part of Perfect Plan/IBP process
• Develop price, promotion, distribution, and retail strategies for assigned brands with a relentless focus on flawless execution and the shopper.
• Integrate Category Management functions to deliver brand/marketing strategies – ensuring brand DNA comes to life at shelf.
• Make strategic brand trade-offs at shelf, guiding brand teams on most effective shelving strategy.
• Input into innovation / renovation business cases e.g. pack size by channel, pricing, distribution targets & trade margins
• Leverage Net Revenue Management (NRM) strategies to maximize ROI on trade strategy.
• Develop and empower a high performing team of 4 people

Experience & Qualifications

WHAT YOU WILL NEED TO SUCCEED

• Bachelor's degree required
• 8+ years of experience in consumer goods and sales/customer development
• Strong understanding of customer operations and channel drivers
• Strong business and financial acumen
• Understanding of Net Revenue Management concepts
• Leverages Category Management generated insights to develop/execute fully integrated brand/category strategies and activities for customers.
• Proven ability to demonstrate analytical thinking, data-driven decision making, and ability to influence strategy through storytelling, data and insights

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive a