Digital Advertising Specialist

2 months ago

Victoria, British Columbia, Canada Societ Inc. Full time
Salary:

The Frontier division of Societ is a marketing agency that collaborates with non-profits and charities to run effective campaigns for fundraising. We are seeking a dedicated and experienced Digital Advertising Specialist to manage the digital advertising aspects of our clients' campaigns.

The Role

As the Digital Advertising Specialist, you will play a crucial role in driving the success of our clients' fundraising campaigns through strategic and effective digital advertising. You will be the go-to expert for all things related to social media advertising, from crafting compelling ad strategies to flawless execution and ongoing optimization.

Your primary responsibility will be to translate the vision and objectives of our strategists into high-performing ad campaigns that generate results. This position requires a deep understanding of various advertising platforms, keen analytical skills to monitor and enhance campaign performance, and the ability to manage multiple campaigns simultaneously. By leveraging your expertise, you will help our non-profit and charity clients maximize their reach, engage their audiences, and achieve their fundraising goals.

This is a full-time (32 hours/week - Monday through Thursday) fully remote position, working in the EST or PST time zone.

Responsibilities:

Oversee & Execute on Ads

  • Develop and implement comprehensive ad plans for each campaign.
  • Communicate campaign calendars, including optimal spend and timing, to internal and external stakeholders.
  • Manage paid fundraising social media campaigns.
  • Execute error-free ads and lead generation ad campaigns.
  • Create and manage Google Grant accounts.
  • Handle client ad spend and invoicing.
  • Monitor KPI performance and optimize account performance as needed.
  • Provide data for campaign and term reporting.
  • Update client annual ads plans with campaign duration, total budget, and platform allocation.

Ads Strategy

  • Collaborate with Strategists to develop ads execution strategies for integrated and standalone campaigns.
  • Create, manage, and update campaign calendars for multiple fundraising clients.
  • Provide expertise on the creation and execution of ad campaigns.
  • Advise strategists on ad sections of proposals and contract renewals, including budget recommendations.
  • Provide monthly projections and actuals on ad spend.
  • Ensure the agency leverages AI trends, new best practices, and current information.

Requirements:

  • Minimum of 3 years of successful digital advertising experience, preferably in an agency setting.
  • Experience in nonprofit marketing is highly advantageous.
  • Proficiency in managing social media advertising platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Expertise in Google Ads and Google Grants.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Excellent project management skills and attention to detail.
  • Ability to work independently and as part of a remote team.
  • Familiarity with AI trends and digital marketing best practices.
  • Exceptional communication and presentation skills.
  • Proven track record of managing budgets and optimizing ad spend.
  • Strong understanding of KPI monitoring and performance optimization.

What we offer

  • Competitive hourly wage
  • 3 weeks paid vacation
  • 6 paid sick days and 2 paid personal days
  • Paid time off for Canadian paid holidays.
  • Financial support for the purchase of hardware after 1 years service.
  • Paid time off for volunteering with a nonprofit of your choice
  • Professional development support.

If you are passionate about making a difference through digital advertising and have the skills and experience we are looking for, we would love to hear from you


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